Media Sales Today
With prices of nearly everything imaginable skyrocketing right now, U.S. consumers are looking to cut costs wherever they can. Since the average consumer spends nearly $1,000 on subscriptions annually, that may be where they start. Is your free ad-supported TV client ready to swoop in
After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR, more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023. And your client should utilize digital marketing content to help drive sales for their own brand.
If multicultural audiences aren’t among your client’s targeted segments, they’re missing out on a huge chunk of potential sales. The good (and simultaneously tragic) news is that spending on ads targeting these audiences is practically non-existent. So, this is your client’s chance to tap into a vastly underrepresented consumer base.
Your clients expect more from you and any other media sellers they work with as the digital marketing landscape expands. Brands are spending more than ever on digital ad campaigns, and they expect to get their money’s worth. If you don’t have a marketing intelligence system to help you keep up, it’s time you got one.
Creating only one or two types of videos is drastically limiting your client’s video potential and reach. Even consumers who loved your client’s videos when they first discovered their brand may become disappointed as they progress through the sales cycle. That’s why video marketing expansion must be a priority in 2024.
Brand awareness is officially the top business-to-business (B2B) marketing objective for 2024, according to a report by Sagefrog Marketing Group. Which makes sense since “a strong brand sets a company apart in an increasingly competitive landscape, fostering trust, loyalty, and premium pricing.” How do B2B brands plan on increasing both brand awareness and lead generation (the second most popular goal)? With event-based marketing.
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Lynn Schweer has only been selling media for a little over a year when they approached a wholesale steel seller with a pitch that would get their name out around the area. Though newer to the media sales industry, Schweer felt that AdMall could help create a steel manufacturer advertising campaign that would benefit the potential client.
Andy Gonzales, an account executive who has been selling media for three years, has been using AdMall for nearly the entire time he’s been employed with Townsquare Media. He knew that using AdMall would come in handy when he approached a local oil and gas dealer looking to establish their oilfield recruiting campaign.
Grant Meech, an AE for KRDO in Colorado Springs, has been selling media for nearly four years. Since his first day, he has been using AdMall’s various research tools. He knew he could use these when approaching a local business looking to run a solar panel digital advertising campaign.
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