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Wednesday, Aug 27, 2014

Kathy Crosett

Digital Out-of-Home Format Posts Steady Growth

digitaloutofhome

Digital out-of-home (DOOH) media operators can expect a solid increase in 2014 ad revenue. PQ Media reports that general economic improvement and significant spending events will contribute to this boost. While the industry recorded global revenue of $8.86 billion last year, the spending should reach $9.83 billion this year, a growth rate of 11%.

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Wednesday, Aug 27, 2014

Courtney Stone

Your Sales Service Should Be Unexpected

HandWrittenNoteCustomerService

We all strive to provide exceptional customer service, right? You do your best to keep up positive relationships with your clients on a day-to-day basis. But have you considered providing UNEXPECTED sales service? Jeff Schmidt likes to think of unexpected service as, “noticing a problem before the customer, fixing it, and going above and beyond” […]

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Tuesday, Aug 26, 2014

Kathy Crosett

25% of SMB Legacy Clients Buying Digital from Local Media

drycleaner

Earlier this year, Borrell Associates reported that, on a daily, basis, consumers will spend 65 fewer minutes with traditional media as we move through 2014 and 2015. On the other hand, we will increase the time we spend with digital media by 46 minutes a day. The firm has just come out with another study. […]

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Tuesday, Aug 26, 2014

Kathy Crosett

Radio Stations Steady in First Half, Plan for Fall 2014

radiogood

In the first half of 2014, radio stations reported $8.33 billion in revenue. Spot and network revenues were both down slightly, -3%, when compared to activity a year earlier. But, digital and off-air had impressive gains of 12% and 15%, respectively. In total, the bottom line for radio slipped 1% at the mid-year point, according […]

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Tuesday, Aug 26, 2014

Jessica Helinski

Are Your Clients’ Social Media Posts Too Boring?

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To stand out among a consumer’s cluttered newsfeed or to pop out from a Pinterest homepage, marketers need to be interesting; Too many other marketers are out there, all vying for consumers’ attention.

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Monday, Aug 25, 2014

Courtney Stone

SMBs Use Social Media the Most for Marketing

SMBs-&-Online-Deals-(LCM)-w-SMB-Digital-Branding

BIA/Kelsey previewed the latest Local Commerce Monitor results on Wednesday – which focus on digital adoption by SMBs. Director of Research Steve Marshall and Abid Chaudhry, senior director of industry strategy & insight, discussed 5 main findings in the webinar. The research comes from the 550 SMB owners who participated in the online survey questions, […]

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Monday, Aug 25, 2014

Jeffrey Gitomer

The overlooked power that may be your sales kryptonite.

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I see, therefore I learn. I see, therefore I think. I learn and I think, therefore I reason and respond. THE POWER: That is the power of observation.

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Friday, Aug 22, 2014

Brian Dengler

2 Reasons Why Your Birthday May Motivate You to Pursue Your Goals

briandengler

Your birthday or another milestone like the first of the month may trigger you to pursue your goals, according to a new study by The Wharton School at the University of Pennsylvania. The proof is in the numbers.

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Friday, Aug 22, 2014

Faye Oney

What SMB Owners Want from Their Advertising

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What do local advertisers want from their advertising? My interview with a business owner offers insights into his media-buying decisions and what qualities he looks for in a media sales rep.

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