AudienceSCAN – Vital data for nearly 1000 audiences

Friday, Oct 31, 2014

MST Staff

Consumer Sentiment Bodes Well for Strong Holiday Season

marketinggraph

Consumer confidence posted its third consecutive monthly gain in October, rising to its highest level since July 2007. The October gain was due to improved personal finances as well as a more favorable outlook for the overall economy.

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Friday, Oct 31, 2014

Kathy Crosett

Christmas-Themed Email Open Rates Peak Early

holidaygiftstimeout

Email marketing should be a big part of any advertiser’s strategy, especially during the holiday season. The timing of holiday-related email releases can be as important as the deals these pitches contain.

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Friday, Oct 31, 2014

Faye Oney

Cable Rep Uses AdMall to Boost Client Spend from $1,500 to $36,000

Debra Brown (right) receives her award from Manager Shereen Stark

Debra Brown shared AdMall data with a cosmetic surgeon who was close to going out of business. She turned a one-time $1,500 sale from him into a $36,000 campaign – and kept him from closing his doors. Here is how she did it.

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Thursday, Oct 30, 2014

Faye Oney

3 Tips for Building Relationships on LinkedIn

LinkedIn

Are you using LinkedIn to its fullest potential? A recent survey by Jill Konrath and Ardath Albee found that Top Sellers are having great success with this sales tool. Here are 3 tips to help you leverage LinkedIn for building relationships.

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Thursday, Oct 30, 2014

Kathy Crosett

Marketer Facebook Engagement Increases Sales

facebook-logo

Marketers like to obsess about the lifetime value of a customer. The value of customer interaction with specific marketing channels is also a key piece of information necessary for calculating ROI

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Thursday, Oct 30, 2014

Jessica Helinski

A Negative Attitude Can Be Toxic To Your Sales Team

businessman-laptop

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer?

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Wednesday, Oct 29, 2014

Kathy Crosett

Local Broadcast TV Scores with Consumers

TVNewsReporter

The next time you’re touting statistics to your advertisers, you might want to bring up the topic of trustworthiness. The new Harris Poll on this topic shows consumers find local TV more trustworthy than all other media formats.

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Wednesday, Oct 29, 2014

Kathy Crosett

Radio Stations Extend Content Beyond Airwaves

radiodj

If you’re selling radio, what are you telling your clients about the format? Victoria Barbarosa recently compiled forecasts about the industry’s future in a post on SoCastsrm.com. Many industry insiders believe radio is ready to jump ahead as a format that will deliver local, relevant content.

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Wednesday, Oct 29, 2014

Courtney Stone

Beacons Are Beckoning Your SMBs

beacon1

Beacons, beacons, beacons. All I hear about are beacons. I can’t get away from them. They’re like shining, eh hmm, beacons in the night – refusing to be ignored.

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