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Tuesday, Mar 31, 2015

Jessica Helinski

professional

Lead Nurturing Can Generate 50% More Sales; Do You Have A Program?

While salespeople are constantly told to nurture leads, research reinforces the importance of pre-pitch homework.

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Monday, Mar 30, 2015

MST Staff

ZenithOptimedia: Global Ad Spend to Rise 4.4%

zenith

ZenithOptimedia predicts global ad expenditure will grow 4.4% in 2015, reaching US$544 billion by the end of the year. The forecast for 2015 is down from December’s outlook (by 0.5 percentage points.)

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Monday, Mar 30, 2015

Courtney Stone

5 Bits about Entertainment/Lifestyle News Readers

momnewspaper

There is so much more to the features section than Dear Abby. Not to discredit Miss Manners – she’s marvelous – but the real meat is in the content about daily LIVING. People want to read about what it’s like to be a human – just ask the 18.9% of U.S. adults who say the […]

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Monday, Mar 30, 2015

Jeffrey Gitomer

Face-to-face networking is still the key to connections

gitomerJG Larger 7

How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies.

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Friday, Mar 27, 2015

Kathy Crosett

Do Your Client’s Radio Ads Have the Right Sound?

attractive blonde woman changing radio station in her car

You may be an expert at selling radio spots, but have you stopped to consider exactly what it is about a spot that snags consumer attention?

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Friday, Mar 27, 2015

Courtney Stone

KC Star Sales Rep Closes $49,000 Deal

Wendy Gimmarro[1]

After using several different CRMs in her previous sales jobs, Wendy Gimmarro of the Kansas City Star is now a huge fan of SalesTouch. It helped her close a $49,000 sale with a local gunite swimming pool dealer! A gunite pool is a type of in-ground swimming pool.

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Thursday, Mar 26, 2015

Kathy Crosett

BIA/Kelsey: 32% of Franchises Want Outside Help for Their Advertising Needs

biakelseynational

At the BIA/Kelsey National conference being held in Dallas, TX this week, the focus is on national brands and their local marketing effort. Yesterday, analysts described how franchisor parent companies and local franchises are seeking help from ad agencies and media sales reps.

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Thursday, Mar 26, 2015

Amanda Reardon

3 Reasons Video Is Worth the Investment

contractnegotiate

If you are having trouble convincing your clients to spend their limited dollars on video, here are 3 reasons you can share with them on why they should invest in video.

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Thursday, Mar 26, 2015

Amanda Reardon

4 Advanced Targeting Methods to Power Up Social Media Advertising

targetaudience

While some, like paid search, reactively target consumers based on their intent/search query, social media advertising can help your clients gain a competitive advantage by targeting potential customers proactively before they even begin (or know they want to begin) a search.

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