The smarter CRM for media sales

Tuesday, Jul 22, 2014

Kathy Crosett

FSIs Bringing in Newspaper Ad Revenue

Traditional newspapers have been watching ad revenue from classifieds, employment and real estate sections shrink. But there’s one category that remains a strong revenue source for the industry – free-standing inserts (FSIs). Newspapers should continue to see healthy revenue from FSIs for the next several years according an article by Erica Sweeney who covered this topic recently for NetNewsCheck.

Continue reading...

Tuesday, Jul 22, 2014

Kathy Crosett

Older Consumers More Accepting of Targeted Online Ads

Your clients might be interested in targeting younger consumers with their online video ads. After all, these digital natives are skipping traditional TV to watch what they want when they want, so they shouldn’t mind encountering an online video ad or two, right? Wrong, says STRATA. The firm’s research shows that online video ads are most apt to annoy younger viewers.

Continue reading...

Tuesday, Jul 22, 2014

Jessica Helinski

LinkedIn Presents Major Marketing Opportunity for B2C Brands

There’s major opportunity for brands to catch the attention of consumers on LinkedIn, according to new findings from a recent LinkedIn survey. Not just a professional networking space, LinkedIn can be a valuable platform for B2C marketers to reach audiences, particularly young adults.

Continue reading...

Monday, Jul 21, 2014

Courtney Stone

What Mobile Travelers Want

Most sites by now have optimized for mobile, or are in the process of doing so. But there is so much more to it than just that! Chloe Lind writes about some new ways to make your travel clients and marketers stand out in the mobile sphere. “There’s a huge potential to give customers a great experience over mobile even after they’ve booked and paid for services, which helps to establish customer loyalty and build a devoted group of repeat shoppers,” Lind writes in MediaPost.

Continue reading...

Monday, Jul 21, 2014

Jeffrey Gitomer

The NEW TRUTH about closing the sale.

Every salesperson is looking for the fastest way, the best way, and the easiest way to “close” a sale.

More than human nature, for salespeople, closing the sale is both a desire and a need. And the results are totally measurable. Either you win, or you lose. There is no second place in sales.

Continue reading...

Friday, Jul 18, 2014

C. Lee Smith

Are You Leading or Managing?

Are you leading or managing your organization? David Hassell challenges his readers to consider this question in his recent article for American Business Magazine. If you think they are one and the same, think again! Today’s leaders are at a crossroads as one generation, Baby Boomers, moves into retirement, and members of Generation X and Millennials move through their career paths. Hassell contends that traditional management styles may no longer be the right way to help your organization succeed.

Continue reading...

Friday, Jul 18, 2014

Faye Oney

Multimedia Sales Rep Uses AdMall PRO to Boost Revenue by $15,000

Just by using AdMall PRO’s presentation generator, Guy Mathews has increased his revenue $15,000 in the first quarter alone. Learn how he uses the presentations to generate new business for The Wayne Independent.

Continue reading...

Thursday, Jul 17, 2014

Kathy Crosett

Abandoned Cart Email Targeting Increases Revenue

Marketer use of email shows no sign of slowing down. In fact, many enterprises are finding new ways to use email to increase revenue. The latest quarterly email benchmark report from Experian reveals that abandoned cart emailing is an effective way to retarget potential customers.

Continue reading...

Thursday, Jul 17, 2014

Kathy Crosett

Packaging Statehouse News to Increase Readers and Ad Revenue

A new report from Pew describes what’s happening in terms of media coverage at the statehouse across the U.S. As fewer news organizations cover political developments and write stories that make people care about what’s happening to their future, are they opening the door for competitors to do a better job and take the ad money with them?

Continue reading...