AdMall PRO is the leading prospecting and presentation tool for local advertising and digital media sales

Friday, Sep 19, 2014

Faye Oney

Media Rep Sells $9,600 Mobile Campaign Using Digital Audit

Edward Emanuel

With the help of AdMall PRO’s Digital Audit, Edward Emanuel closed $9,600 in a mobile campaign with a franchise owner who initially told him she didn’t have the budget for advertising. Here is how he sold the campaign.

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Thursday, Sep 18, 2014

Kathy Crosett

Only 59% of Ad Impressions Reach the Targeted Audience

DepartmentStoreShopper

Are you trying to help your advertisers target female consumers between the ages of 35 and 54 in their online campaigns? If so, welcome to the club. Nielsen’s Online Campaign Ratings shows that there has been a five-fold increase in online marketing campaigns to reach this demographic in the past year.

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Thursday, Sep 18, 2014

Faye Oney

The Complete Guide to Twitter for Media Sellers

Twitter logo

Did you know you can use Twitter in your sales efforts? If you created a Twitter profile a while ago and decided it was a waste of time, dig out that password. Here is your guide to building relationships and increasing sales using Twitter.

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Thursday, Sep 18, 2014

Jessica Helinski

Tailor Your Sales Strategy to Match How Prospects Are “Wired”

Businesswoman consulting a partner

Because each prospect is different, you should be tailoring your sales approach to every individual. Sean McPheat, in a post on his blog, explains that not everyone is “wired” the same, and as a salesperson, it’s up to you to present information to each prospect in a way that he or she will best comprehend […]

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Wednesday, Sep 17, 2014

MST Staff

Kantar Media: U.S. Ad Sales Up 0.7% in Q2

Kantar_Logo_BLK

Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released by Kantar Media. During the first six months of 2014 ad spending grew 3.1 percent.

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Wednesday, Sep 17, 2014

Kathy Crosett

What Marketers Need Before They’ll Boost Mobile by 10%

Consumer using mobile

Is lack of attribution technology holding back marketers from investing in mobile? The findings from the new “Master Mobile Measurement to Unleash True Cross-Channel Advertising” study, released by Acxion and 4INFO, suggest marketers are reluctant to spend more on cross-channel campaigns, especially those that include mobile.

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Wednesday, Sep 17, 2014

Kathy Crosett

Coupon Redemption Rises 1.8%

couponcircular

Despite growing evidence that the economy is recovering, consumers continue to redeem more coupons. At the mid-year point, NCH reports that marketers distributed coupons worth $171 billion, up 1.8% from the previous year.

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Wednesday, Sep 17, 2014

Courtney Stone

Tradigital: The Best of Both Ad Worlds

question

When your clients are asking you if they should invest more in traditional advertising or in digital advertising, steal these answers from John Garcia. No, seriously. Say what he says. Garcia is managing partner and digital director of Baldrica Advertising and Marketing. And before that, he was at The Palm Beach Post.

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Tuesday, Sep 16, 2014

Kathy Crosett

Rewards: The Best Way to Lure Shoppers into Stores

cashback

Retailers are already plotting the best way to get shoppers to come into their brick-and-mortar establishments this holiday season. Parago has issued a new study showing the close connection between buying online/picking up in-store and the incentives that successfully drive this behavior.

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