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Tuesday, Sep 30, 2014

Kathy Crosett

79% of U.S. Adults Take Action Based on Newspaper Ads

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If you’re selling newspaper advertising, don’t miss the new data published by Frank N. Magid Associates for the NAA. Your marketers need to hear about this report and understand the power of the medium and how well it stands up to the competition.

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Tuesday, Sep 30, 2014

Kathy Crosett

Only 40% of Restaurant Mobile Sites Have Click-to-Order Button

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If you’re working with restaurants and caterers and you’re selling mobile services, you might want to look at the Search Agency’s Mobile Experience Scorecard for this sector. Many eateries are failing to offer the kinds of mobile site features that could increase orders.

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Tuesday, Sep 30, 2014

Jessica Helinski

Are Your Digital Clients’ PPC Campaigns Destined to Fail?

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Pay-per-click (PPC) advertising can be an easy, effective way to reach your target audiences online, but a few missteps can derail success.

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Monday, Sep 29, 2014

MST Staff

Digital Technology to Drive Ad Market Growth through 2016

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Writing for ZeithOptimedia (ZO), Jonathan Barnard recently reported that the global ad market will likely rise by 5% annually over the next few years. The most interesting facet of his report is the discussion of how digital advertising technology will be the engine driving this growth rate

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Monday, Sep 29, 2014

Courtney Stone

5 Stats on Targeting New Year’s Eve Celebrators

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These are the people you want to be kissing at the stroke of midnight! According to the latest AudienceSCAN report, 16.8% of U.S. adults have celebrated New Year’s Eve at a restaurant, bar or hotel in the past year. Somewhat surprisingly, 55% of them are men.

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Monday, Sep 29, 2014

Jeffrey Gitomer

The “why” of sales and selling will lead you to be the wise salesperson.

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I sat in a Jim Rohn seminar one day in 1995 and heard him say, “Formal education will earn you a living. Self-education will earn you a fortune. You decide how much of a fortune you want to earn by how willing you are to self-educate.”

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Friday, Sep 26, 2014

MST Staff

Global Media Economy Passes $1 Trillion Mark

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Digital & alternative (D&A) media revenues increased 11.9% to $252.12 billion in 2013, pushing the global media economy over $1 trillion for the first time, says PQ Media. Key growth drivers continue to power momentum forward in 2014.

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Friday, Sep 26, 2014

Kathy Crosett

B2B Ad Revenue Up 2.5%

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Marketers are buying more advertising to target other businesses this year. The Association of Business Information & Media Companies reports that ad revenue increased 2.5% through the first half of 2014. As with other sectors, the digital format is leading the way in growth.

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Friday, Sep 26, 2014

Faye Oney

Client Success Stories Are Your Best Sales Tools

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Did you know your best sales tools come from your own customers? Client success stories can go a long way in establishing credibility with your prospects. Here are 3 tips for collecting testimonials from your clients.

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