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Friday, Dec 19, 2014

Faye Oney

Broadcast Rep Wins $4,500+ in New Business with AdMall Co-op Report

LarraineBoyd

When Larraine Boyd learned Kubota was offering a limited time promotion and that the company offered co-op money, she quickly pulled a list of local dealers from AdMall. Boyd secured a $4,500 sale from one dealer who had never advertised on TV before. Here is how she did it.

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Thursday, Dec 18, 2014

MST Staff

Out of Home Advertising Up 1.5% in Third Quarter 2014

OAAAlogo

OOH advertising revenue rose 1.5 percent in the third quarter of 2014 compared to the previous year, accounting for $1.64 billion, based on figures released by OAAA. The revenue increase marks the industry’s 18th consecutive quarter of growth.

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Thursday, Dec 18, 2014

Faye Oney

4 Tips to Help Clients Respond to Customers on Social Media

Complaints Key Shows Complaining Or Moaning Online

Are your clients ignoring customer comments on their social sites? A recent report by Sprout Social found that more customers are sending messages to businesses on social media, but fewer businesses are responding. Here are 4 tips to help your clients engage with their customers in the social networks.

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Thursday, Dec 18, 2014

Amanda Reardon

Digital Poised to Overtake TV with 49% of Media Consumption

Woman in living room watching television

We’ve all done it. You’re “watching” TV, but you’ve pulled out your smartphone and are busy social networking, checking email, etc. With this behavior becoming the norm, it isn’t surprising digital is poised to eclipse TV for both audience share and ad revenue.

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Thursday, Dec 18, 2014

Jessica Helinski

Trends That Will Shape How You Sell in 2015

N1012P43001C

Salespeople can prepare themselves for success in the New Year by getting insight into predicted trends for 2015

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Wednesday, Dec 17, 2014

Kathy Crosett

Stop Your Clients From Making These Digital Marketing Errors

wrong

Many advertisers have been led to believe that all they need to do is shift their marketing budgets to digital formats in order to increase sales. Of course, it’s not that simple.

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Wednesday, Dec 17, 2014

Kathy Crosett

Sponsored Content Boosting Bottom Line for Hyperlocals

hyperlocal

The buzz about hyperlocal news is picking up again. A recent report in NetNewsCheck suggests that businesses which capitalize properly and establish the right advertising model have reason for optimism.

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Wednesday, Dec 17, 2014

Courtney Stone

Take it from Grumpy Cat: Marketing with Memes

GrumpyCatMeme

Ah, the Internet meme. So simple. So satisfying. So silly. So successful. If we learned nothing else from Grumpy Cat, it’s that a meme is memorable. So how can you harness the power of the interwebs and make some memorable memes for your advertisers?

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Tuesday, Dec 16, 2014

Kathy Crosett

Local First Campaigns Boost Revenue by 5%

hardwarestore

It’s a Goliath eats David world out there for most small business operators. No doubt your clients are telling you one of their biggest problems is competition from Internet giants.

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