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Friday, Nov 21, 2014

C. Lee Smith

5 Reasons You Actually May NOT Want a CRM

C. Lee Smith is the President/CEO of Sales Development Services.

Many people in media sales these days are at some stage of searching for a CRM. This is not necessarily a bad thing. In fact my company produces what we feel is one of the best CRM products available specifically for the media industry. But that’s not going to stop me from being candid.

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Friday, Nov 21, 2014

Faye Oney

Cold Calling on the Phone? Don’t Do This!

callreluctance

Using the phone to make cold calls when you’re unprepared can turn off prospects. Before you pick up the phone to call your next prospect, make sure you do these 3 things first – in order to avoid an awkward conversation.

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Thursday, Nov 20, 2014

MST Staff

Digital Now Has 77% of World Classified Ad Market

aim_logo

Classified advertising revenue worldwide is closing in on the $100 billion U.S. mark and continues to grow steadily while making the transition from a one-time print business to an overwhelmingly digital business, the AIM Group reported.

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Thursday, Nov 20, 2014

Faye Oney

3 Benefits of Using Google+ for Business

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Are your clients using Google+? If they’re not participating on the Google platform they’re missing out on an opportunity to position themselves higher in search rankings. Here are 3 reasons why your clients will benefit from having a presence on Google+.

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Thursday, Nov 20, 2014

Amanda Reardon

60% of Marketers Struggle with Social Media Strategies

SocialMedia

In order to stay competitive in an increasingly digital world, marketers need to utilize social media. That is what 88% of organizations believe, according HootSuite’s Social Business Benchmark survey. However, despite this overarching agreement that social media is mission critical, deriving value from social media data has most organizations stumped.

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Thursday, Nov 20, 2014

Jessica Helinski

Energize Your Sales Team to Avoid Year-End Burnout

businessmeeting

With the calendar year winding down, sales managers may notice that their teams are getting anxious for the new year—and maybe a bit burned out on this year.

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Wednesday, Nov 19, 2014

Kathy Crosett

SMBs Seeking Local Digital Marketing Service Providers

giftshop

Borrell Associates has updated its 2014 Digital Services Market Survey with new input from SMBs gathered through the end of October 2014. As with the report released earlier this year, the research company finds a slow but steady shift to digital advertising by SMBs.

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Wednesday, Nov 19, 2014

Kathy Crosett

80% of Marketers Call DDMA Important/Critical for Their Campaigns

datagood

The Winterberry Group, along with GDMA, has just published its Global Review of Data-Driven Marketing and Advertising. The report shows how local media companies can tap into this growing opportunity.

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Wednesday, Nov 19, 2014

Courtney Stone

More Scrumptious Conversation Starters for 2015

BeerBarCocktailWine

Technomic has come up with its top 10 menu trend predictions for 2015, based on consumer and operator surveys and site visits. These are great conversation starters to use when approaching the restaurants, cafes, pubs, bars and new hangouts in your region!

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