Turn big data into big digital revenue

Friday, Feb 27, 2015

Kathy Crosett

b2bwindowwasher

54% of B2B Businesses to Spend More on Social in 2015

New Regalix research shows over half of B2B companies will spend 52% of their budgets on digital this year. Should you be adjusting the way you approach these clients?

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Friday, Feb 27, 2015

Courtney Stone

AE Sells $7K in Digital, Earns Franchisee’s Respect

Sell Smarter. Allison Dollar

You know you’ve got a client for life when he compliments you in front of a group of his peers. Allison Dollar of the Kansas City Star said it took a year to earn the trust of her new client, a franchise owner of a fast-food restaurant who had never advertised with the Star.

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Thursday, Feb 26, 2015

Amanda Reardon

78% of Consumer Purchase Decisions Are Influenced by Marketer Social Media Posts

smallbusinessapparel

Consumers are fickle. They love your client’s product or service, but they hate to open their wallets and make the buy. But hope is not lost! If used correctly, your client’s social media campaign CAN influence consumer purchase decisions!

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Thursday, Feb 26, 2015

Amanda Reardon

Digital Media Posted 30% Increase in Ad Revenue for January 2015

Graphs, magnifier and pen.

You’ve heard it before and you’ll continue to hear it: Digital ad spending will increase in 2015. If you needed validation on this topic, the results for ad revenue in January 2015 are in, and the proof is in the numbers!

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Thursday, Feb 26, 2015

Jessica Helinski

Stick to Your Resolutions with These Three Tips

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It’s nearly March…have your professional resolutions held fast, or have they slowly faded after the rush and excitement of the new year?

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Wednesday, Feb 25, 2015

Kathy Crosett

Off-Air and Digital Continue to Deliver for Radio

radioonair

The Radio Advertising Bureau reported nearly flat revenues for 2014 when compared to the previous year. But, the sector pulled in significant revenue from key sectors, a trend which may predict where you will find opportunity this year.

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Wednesday, Feb 25, 2015

Jessica Helinski

How to Get Consumers to Share Your Brand Online

SocialMedia

Part of the Internet’s appeal to digital marketers is the opportunity it provides for consumers to share and promote a brand.

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Wednesday, Feb 25, 2015

Kathy Crosett

Sales Managers: Up Your New Business Win Rate to 50%

SalesPipeline

What if you could improve your win rate by 50% and boost profit simply by adjusting your process? New research in the Harvard Business Review shows how you can use the presales process to achieve these goals.

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Tuesday, Feb 24, 2015

Kathy Crosett

Audio Advertising: Marketers’ New Approach to Buying Radio

traditionaldigitalradio

Marketers are realizing they will be better served by allocating funds to audio advertising as opposed to traditional radio advertising. The evolving world of radio advertising holds opportunity whether you’re selling traditional or digital listening time.

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