Turn big data into big digital revenue

Tuesday, Jul 29, 2014

Jessica Helinski

Text Messaging: Marketing’s Late Bloomer

SMS chat may be the best way for businesses to market to consumers, as well as provide customer service. Are your clients making the most of texts? Each year, American mobile users send over 2.3 trillion text messages, yet companies have not really tapped into this opportunity.

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Monday, Jul 28, 2014

Courtney Stone

Is Walmart the Media Buyer of the Future?

This piece about how Walmart is changing the way they buy media caught my eye. It’s an interesting development that I’m not sure will pan out for the big-box giant. Nevertheless, I think it’s important for you to be aware of – especially if this is a trend for other large advertisers. In AdAge, Jack Neff tells us how Walmart wants to start buying media for its suppliers.

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Monday, Jul 28, 2014

Jeffrey Gitomer

The slight difference in thinking is money.

Have you ever thought about the way you think? How do thoughts just pop into your head? How do you create an idea?

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Friday, Jul 25, 2014

MST Staff

Digital and Cable TV Led in Q2 Ad Sales Growth

Standard Media Index (SMI) today announces their Ad Spend data for June 2014 and the second quarter. The SMI pool now captures 75% of total U.S. agency spend, coming exclusively from the booking systems of 5 of the 6 global media holding groups, as well as leading independents. This actual spend data provides the clearest picture of the flow of dollars across the sector and details competitive performance for every media company in the U.S. on a monthly basis. The data from this study show that digital and cable TV led Q2 in ad sales growth.

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Friday, Jul 25, 2014

C. Lee Smith

Leading Growth with Social Change

A growing number of CEOs are worried that the general public doesn’t trust business. Earlier this year, PcW’s latest Annual Global CEO Survey put the number at 37%. The CEOs may be onto something. Harris Poll regularly surveys consumers on their opinions about honesty and trustworthiness in various industries. For the most part, these numbers are down, even for hospitals and supermarkets, which generally have better reputations than auto manufacturers and social media companies. Dennis Nally, writing for Strategy & Business, a PcW Strategy publication, has some suggestions for CEOs who want to improve the reputation of their businesses.

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Friday, Jul 25, 2014

Faye Oney

5 Stats to Help Your Clients Target TV Watchers

Did you know that one-fourth of U.S. adults watch more than five hours of TV programming a day? If this is an audience your advertisers want to reach, here are some additional stats to help your sales efforts.

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Thursday, Jul 24, 2014

Kathy Crosett

Video on Demand Attracting More Viewers

Consumers are watching more TV-programming these days. But, they aren’t always accessing this content on traditional TV channels or exactly when the content is first broadcast. New Nielsen data in the June 2014 Cross-Platform Report shows that some audiences, which are hard to reach through traditional TV, are turning to formats such as video-on-demand (VOD). Advertisers should be adding this format to their media mix.

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Thursday, Jul 24, 2014

Faye Oney

How to Research Your Prospects Using Social Media

How much research do you conduct on a prospect prior to a sales call? If you’re not studying their social media, you’re missing out on a wealth of insights into their business. Here are some tips to help you learn more about your prospects from their social activity.

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Thursday, Jul 24, 2014

Jessica Helinski

Avoid A Sales Choke By Keeping Emotions In Check

When was the last time you experienced a “choke situation” while working with a prospect? Defined as any time you get emotionally tangled and taken off-course, a “choke” can be anything from worrying you’ve said the wrong thing to being at a loss for words or stumbling during a sales call.

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