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Friday, Oct 24, 2014

Monika D'Agostino

DON’T Sell Me This Pen

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On occasion I’ve come across the “Sell Me This Pen” concept. The first time I actually heard somebody use the phrase was in the movie “The Wolf of Wall Street”, and since then I pay attention when I hear it.

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Friday, Oct 24, 2014

Faye Oney

Enhance Your Needs Analysis by Asking Quality Questions

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What kinds of questions do you ask during your needs analysis with a prospect? In a recent webinar, Deb Calvert provided examples of 8 types of quality questions from her book, “Discover Questions® Get You Connected,” to help sellers build trust and add value to their client relationships.

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Thursday, Oct 23, 2014

MST Staff

5 Terrifying Small Business Website Trends That Need to End

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While most people are focused on ghosts, ghouls and things that go bump in the night this time of year, small businesses should be far more terrified of certain website trends that are all but guaranteed to scare their customers away.

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Thursday, Oct 23, 2014

Faye Oney

Help Your Clients Respond to Customers’ Negative Comments

Complaints Key Shows Complaining Or Moaning Online

Do some of your clients’ social networks show complaints and negative comments that customers have posted about their business? This can be an opportunity for you to educate your clients on how to respond to these customers, while earning the title of “marketing consultant” in the eyes of your clients.

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Thursday, Oct 23, 2014

Kathy Crosett

50% of Marketers to Boost Retargeting Budgets in Next Year

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Digital advertisers are beginning to realize that retargeting online customers can significantly boost sales. A good retargeting campaign can pay off when it’s attached to a solid paid search or display ad program.

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Thursday, Oct 23, 2014

Jessica Helinski

Eye-Opening Insights To Improve Your Sales-Message Strategy

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Knowledge is power, and Megan Toohey, in an article for AG Salesworks, hooks readers up with an impressive amount of knowledge in regards to sales-messaging stats.

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Wednesday, Oct 22, 2014

Kathy Crosett

Paid Search Spending up 26% in Q3 2014

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If you’re selling digital services in the paid search sector, you might want to check out the Q3 2014 RKG Digital Marketing Report. The company regularly releases its findings on digital marketing activity in paid search, SEO, social media and display advertising.

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Wednesday, Oct 22, 2014

Kathy Crosett

Campaigns Competing for Premium Online Ad Space

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Political advertisers know they have only a couple of weeks left to make a big impression with voters. Some campaign managers may think they’ll be able to place ads online at the last minute. But, a recent New York Times report suggests that online ad inventory is quickly shrinking.

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Wednesday, Oct 22, 2014

Courtney Stone

What Women Want (from Small Restaurants)

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New data from online/mobile food ordering company GrubHub is providing a broader perspective of takeout trends nationwide. If your restaurant clients are looking to boost their takeout business, here’s what customers are hungry for now. These are some great ways your restaurant prospects and other marketers could enhance mobile ordering with more targeted marketing tactics

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