The smarter CRM for media sales

Tuesday, Sep 23, 2014

Jessica Helinski

Video Viewed as Most Trusted, Appealing Source for Brand Info

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A new study reveals that video is the most trusted and preferred content source when consuming brand information online.

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Monday, Sep 22, 2014

Courtney Stone

5 Stats on Marketing to Church Members

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Your prayers have been answered! According to the latest AudienceSCAN report, 19.9% of U.S. adults are members of a church or synagogue or religious organization. Somewhat surprisingly, 19.8% of this audience is aged 55 to 64.

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Monday, Sep 22, 2014

Jeffrey Gitomer

Why your sales process or sales system doesn’t work.

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Are you being forced to sell someone else’s way? Are you uncomfortable using a “system” of selling? I read a report yesterday stating that 70% of all sales systems and sales initiatives fail.

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Friday, Sep 19, 2014

Kathy Crosett

Paid Social Media Campaigns Drive 25% Higher Conversion Rates

SocialMedia

Multi-touch attribution has been in the news in a big way lately. As tech companies make it possible to track consumer movement through the purchase funnel and their touch-points with social media, marketers are learning which marketing campaigns and formats are making a difference for the bottom line.

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Friday, Sep 19, 2014

Faye Oney

Media Rep Sells $9,600 Mobile Campaign Using Digital Audit

Edward Emanuel

With the help of AdMall PRO’s Digital Audit, Edward Emanuel closed $9,600 in a mobile campaign with a franchise owner who initially told him she didn’t have the budget for advertising. Here is how he sold the campaign.

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Thursday, Sep 18, 2014

Kathy Crosett

Only 59% of Ad Impressions Reach the Targeted Audience

DepartmentStoreShopper

Are you trying to help your advertisers target female consumers between the ages of 35 and 54 in their online campaigns? If so, welcome to the club. Nielsen’s Online Campaign Ratings shows that there has been a five-fold increase in online marketing campaigns to reach this demographic in the past year.

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Thursday, Sep 18, 2014

Faye Oney

The Complete Guide to Twitter for Media Sellers

Twitter logo

Did you know you can use Twitter in your sales efforts? If you created a Twitter profile a while ago and decided it was a waste of time, dig out that password. Here is your guide to building relationships and increasing sales using Twitter.

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Thursday, Sep 18, 2014

Jessica Helinski

Tailor Your Sales Strategy to Match How Prospects Are “Wired”

Businesswoman consulting a partner

Because each prospect is different, you should be tailoring your sales approach to every individual. Sean McPheat, in a post on his blog, explains that not everyone is “wired” the same, and as a salesperson, it’s up to you to present information to each prospect in a way that he or she will best comprehend […]

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Wednesday, Sep 17, 2014

MST Staff

Kantar Media: U.S. Ad Sales Up 0.7% in Q2

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Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released by Kantar Media. During the first six months of 2014 ad spending grew 3.1 percent.

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