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Thursday, Apr 24, 2014

MST Staff

Local TV Revenue May Exceed $20 Billion in 2014

BIA/Kelsey, adviser to companies in the local media industry, forecasts the local television advertising market will grow by nearly eight percent in 2014, after dipping in 2013. The firm reports that last year the industry earned $700 million in online revenues and $18.4 billion in over-the-air revenues, an 8.5 percent drop from 2012, which was an exceptional year for political advertising. For 2014, BIA/Kelsey anticipates combined local TV revenues (over-the-air and digital) to reach $20.7 billion in 2014.

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Thursday, Apr 24, 2014

Kathy Crosett

SMBs Trying Out Online Video

If you’re selling marketing services to your SMB clients, have you encouraged them to look into online video? Firmology, a media company that specializes in small business news, recently discussed several misconceptions that many business owners have about online video marketing. Check out the reasons summarized by Firmology, along with their suggestions and see if you can apply any of this advice as you try to sell online video to your clients.

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Thursday, Apr 24, 2014

Kathy Crosett

More Consumers Watching TV Through Broadband Services

U.S. consumers might be addicted to their smartphones while they’re texting with friends and they might enjoy the shopping experience on their tablets, but when it comes to viewing TV programming, they like big screens. Leichtman Research Group reports that consumers have been investing in HDTV in a big way. At the same time, they’ve been signing up for broadband to access video content which means pay TV continues to capture a significant portion of consumer media time.

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Thursday, Apr 24, 2014

Jessica Helinski

Managers: Create A Winning Sales Culture

Managers, how’s the sales culture in your office? Are your top salespeople thriving, or do they fall short of goals? On his blog, Ryan Estis advises sales managers on how to create a winning sales culture.

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Wednesday, Apr 23, 2014

Kathy Crosett

On-The-Go Search Brings Customers to Local Businesses

If you’re providing marketing services to local businesses, you might want to encourage them to invest in paid search campaigns and to optimize their sites for mobile devices. Over 60% of consumers are now using digital devices to find out more about local businesses. When their search results don’t pan out, they could end up at a competitor’s business.

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Wednesday, Apr 23, 2014

Kathy Crosett

Most Consumers Still Watching Live TV

In the last decade, vendors have been rolling out new devices, technology and subscription services to allow consumers to watch TV programming when and where they want. Some news reports would like us to believe that consumers are viewing most of their favorite programs and the associated advertising on their mobile devices. While a few consumers are fully immersed in the mobile world, the latest study from BroadStream reveals that live TV viewing rules, which means that TV advertising remains a very healthy industry.

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Wednesday, Apr 23, 2014

Courtney Stone

No Scaredy Cats! Conquer Those Sales Fears

So you’re just starting your first media sales job! It’s an exciting time. It also can be scary. Lofty goals have been set for you. You are out meeting new people. You are the face of your medium now! Eeeek! Well, the thing is, EVERYONE is scared during their first sales job. Take some comfort in that fact, and then take these tips from Jill Konrath to conquer your fears and anxiety.

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Tuesday, Apr 22, 2014

MST Staff

Marketing Execs Say Digital to Overtake Traditional Media by 2016

More than half of marketing executives expect to spend more on digital media than traditional channels within the next two years, according to a survey from marketing mix optimization solution provider ThinkVine.

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Tuesday, Apr 22, 2014

Kathy Crosett

Local Broadcast TV Drives Political Engagement

At the state and local level, political candidates and organizations are fundraising to put themselves in the best position for both the primary and general elections slated to take place later this year. A significant percentage of this money will be spent on marketing and advertising which is great news for media sellers. The Keller Fay Group and the TVB have joined forces to analyze how media impacts consumer engagement in the election process and the analysts say that local broadcast TV has more influence than other media formats.

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