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Tuesday, May 26, 2015

MST Staff

SMI

SMI: Spot TV Gained in April

The U.S ad market remained relatively flat in April despite being boosted by intensifying digital media revenues across programmatic, social media and video sites. Standard Media Index (SMI) said the total market rose by +1% both for the month and also for the calendar year-to-date.

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Tuesday, May 26, 2015

Amanda Reardon

Pinterest-ing Tactics to Power Up Your Clients’ Social Strategies

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Pinterest is stepping up its game in the advertising business with a Pinteresting assortment of new ad units, features, tools and pricing mechanics for marketers.

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Tuesday, May 26, 2015

Kathy Crosett

Gay Press Ad Spending Sets Record

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If you’re selling ads in the gay press industry, you have reason to cheer. The latest Rivendell Media report indicates advertisers spent a record amount last year to reach consumers in this audience. Here’s what you need to know about the gay press market.

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Tuesday, May 26, 2015

Jeffrey Gitomer

Who is the real decision maker? Find out or lose the sale

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The prospect tells you, “I only need one more approval and the order is yours.” For joy, for joy — the order is mine! — Eh, eh, eh — don’t celebrate too soon. The one last person needed to approve, is the real decision maker. The boss.

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Friday, May 22, 2015

Kathy Crosett

42% of Digital Video Spending will go to Original Content

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Earlier this spring, eMarketer reported that only 4.4% of ad spending went for digital video. That may be about to change. The Digital Video Ad Spend Report issued by the IAB last month shows that both marketers and agencies believe the format will play a key role in content marketing.

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Friday, May 22, 2015

Courtney Stone

The 3 Cs of Customer Service You Need to Know

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Are you aware of the three Cs of customer service? You probably think you are. Harvey Mackay has his own spin on the 3 Cs, and I think his take can help you serve your accounts better.

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Thursday, May 21, 2015

Jessica Helinski

Practical Tips for High-Impact Videos on Vine, Instagram

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If your digital clients are still unsure about using social video apps like Instagram and Vine, Christopher Ratcliff, Deputy Editor at Econsultancy, has some practical tips to pass along.

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Thursday, May 21, 2015

Kathy Crosett

Are Your Client’s TV Ads the Right Length?

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Did you know the best TV ads connect with the 3 memory systems we use to navigate the modern world? In the early days of TV, all commercials were the same length. These days, there is good reason to use shorter ads, according to a recent Lin Parkin post that appeared on Vox Daily, and […]

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Thursday, May 21, 2015

Amanda Reardon

Get the Close! Secrets to Score a Fast Sale

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Closing on a deal is a skill you have hopefully mastered as a salesperson. But how fast do you achieve the close after your initial contact with a prospect or client?

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