SalesWire - personalized daily direction for media sales

Monday, Apr 27, 2015

Courtney Stone

attractive blonde woman changing radio station in her car

Tune in for 5 Facts on Radio Audiences

Would you venture to guess that 78% of Americans still listen to radio? According to the latest AudienceSCAN report, 21% of U.S. adults typically listen to the radio (this includes AM/FM radio, satellite radio and/or Internet radio) approximately an hour a day.

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Monday, Apr 27, 2015

Jeffrey Gitomer

Is it a lead or a referral? HINT: Referrals are better.

gitomerJG Larger 7

Having attended several networking events lately, I have heard the terms “lead” and “referral” bantered around. Which would you rather have? Referrals of course.

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Friday, Apr 24, 2015

Kathy Crosett

IAB: Digital Ad Market Valued at $49.5 Billion in 2014

tabletmobile

The IAB reports marketers shelled out $49.5 billion to connect with consumers through their digital devices. While that’s an astounding increase over 2013, it’s worth asking what these numbers mean and where the opportunity is for selling your digital space.

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Friday, Apr 24, 2015

Courtney Stone

Take a Walk for the Win

Businessman walking down the street

It’s springtime and I think we all long to be outside, in the fresh air, smelling the cherry blossom trees and hyacinth, after a long, hard winter. And let’s be honest, our sales strategies could use a breath of fresh, spring air too. Even though it actually snowed in Cleveland today, people

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Thursday, Apr 23, 2015

Jessica Helinski

What and When to Post to Social Media for Maximum Engagement

socialmedia

What and when you post to social media can have a big impact on views, shares, clicks, and revenue. A new study from NewsCred offers insight into how exactly timing, topics and content type can impact users’ interactions with posts.

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Thursday, Apr 23, 2015

Kathy Crosett

BIA/Kelsey: Mobile on Track to Take 11.5% of Local Ad Revenue by 2019

smartphonecouple

Late last year, BIA/Kelsey predicted that mobile would make up 4.7% of the local ad spending in 2015, a sum that was estimated to reach $139.5 billion. The research firm has just come out with updated estimates for local ad market spending.

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Thursday, Apr 23, 2015

Amanda Reardon

Create a Killer Cold Email with These 4 Tips

email

Do you prospect with cold emails? If so, how effective are they? Even though you may have a great message in you cold email, other aspects of it may be turning off prospects

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Wednesday, Apr 22, 2015

Kathy Crosett

The Key to Optimized Print Ads: Chunking

newspaperreader

If your clients are like many business owners, they’ll be tempted to cram as much content as they can into a small print ad. That would be a mistake. Did you know that our short-term memory can only hold 7 bits of information?

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Wednesday, Apr 22, 2015

Jessica Helinski

Urge Clients to Be Careful When Using Twitter’s New DM Feature

Twitter

Twitter users can now send direct messages to other users, a development which presents great opportunities to build relationships—and also to ruin relationships.

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