AudienceSCAN – Vital data for nearly 1000 audiences

Tuesday, Sep 2, 2014

Kathy Crosett

MAGNA GLOBAL Forecasts Strong Ad Growth in Q3 and Q4

marketinggraph

MAGNA GLOBAL is out with its quarterly advertising industry forecast. The good news is ad spending will finally outpace the industry all-time high of $172 billion (achieved in 2007) next year. The not-so-good news is the total ad spending for this year has been revised down from earlier projections.

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Tuesday, Sep 2, 2014

Kathy Crosett

Traditional Publishers are Reaching Millennials

mobilead

Have your advertisers been hesitant to try to reach younger consumers through your media space? John McDermott explores this topic in a recent Digiday report. He explains that many advertisers remain fixed on the idea of snaring younger consumers with the expectation that they’re forming a long-term relationship. As such, advertisers may be snubbing legacy […]

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Tuesday, Sep 2, 2014

Jessica Helinski

Mobile Location-Based Services Can Boost Business, Increase Awareness

mobile-purchase-150x150

Don’t let your digital ad clients miss out on a major opportunity in regards to location-based mobile marketing. Seventy-five percent of smartphone owners use location-based mobile services to gather information about nearby businesses.

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Friday, Aug 29, 2014

C. Lee Smith

Tools Can’t Build Anything By Themselves

C. Lee Smith is the President/CEO of Sales Development Services.

Here are questions you’d think would be answered with a little common sense: If you hire a mechanic who never uses his wrench to fix your car, do you get rid of the wrench? If you hire a photographer who never uses her camera to take pictures, do you get rid the camera?

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Friday, Aug 29, 2014

Faye Oney

Key Account Executive Increases New Client Spend by 125%

SSACharlotte Joseph

A key account executive found co-op advertising money for a new client while on the phone with her. Her sale went from $4,000 to $9,000 just during that phone conversation. This is her story.

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Thursday, Aug 28, 2014

Kathy Crosett

SMBs Poised to Increase E-commerce Revenue This Holiday Season

holidaygifts

The 2014 holiday season is closer than you think. If you’re working with SMBs, especially those that have an e-commerce division, you’ll want to start helping them design their ad campaigns now. Volusion reports that online holiday sales will likely increase 9% this year but SMBs will have to compete hard to get their share […]

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Thursday, Aug 28, 2014

Faye Oney

Insurance Companies Improve ROI With Digital Display Advertising

insurance

Digital Display advertising is more effective in creating top-of-mind awareness for insurance companies, according to a recent Rocket Fuel study. If you call on insurance companies, these findings will help your digital sales efforts.

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Thursday, Aug 28, 2014

Jessica Helinski

Mistakes to Avoid So Your Cold Calls Don’t “Suck”

Listening concentrated

Cold calls are a tried-and-true way for salespeople to start a solid relationship with a prospect. But, if the salesperson makes too many mistakes, a connection may never be made, and the potential for a sale is lost.

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Wednesday, Aug 27, 2014

Kathy Crosett

Traditional Yellow Pages Still Deliver for SMBs

yellowpages

Digital may be all the rage in the directory listing industry, but we shouldn’t discount the Yellow Pages completely yet. Writing for BIAKelsey, Rebecca Weingartner reminds readers that small and medium size businesses (SMBs) are heavy Yellow Page ad purchasers. According to the firm’s Local Commerce Monitor (LCM), SMBs will boost their digital and online […]

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