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Wednesday, Jul 23, 2014

Kathy Crosett

Political Advertisers Seeking to Stretch Ad Budgets

Heavy political ad spending will likely begin next month and run through early November. Local TV has traditionally been a big beneficiary of the spending and this year should be no exception. However, campaign managers are increasingly incorporating big data into their strategies to more carefully target prospective voters, according to a Wall Street Journal report by Patrick O’Connor.

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Wednesday, Jul 23, 2014

Kathy Crosett

Analysts Predict Strengthening Radio Ad Market

The radio advertising market has been under fire during the shift to digital and the rise of online pure-play competitors like Pandora. Paradoxically, the arrival of these new competitors may have driven more marketers to advertise on radio, according to a Piper Jaffray analysis of the industry. At the same time, younger consumers may be listening to more streaming radio as they spend less time with MP3 players and CDs. These trends bode well for a growing ad market.

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Wednesday, Jul 23, 2014

Courtney Stone

What the Mexicans Taught Me about Sales on Vacaciones

“Yoohoo! Senora!” the cheap sunglasses salesman called out to me as he maneuvered through a dozen beach bums, making certain I saw him. Then there was the innovative women’s wraps salesman, who forged through the stifling heat actually wearing his wares. The mannequins strapped to his front and back, modeling the plethora of tropical wraps, definitely made an unforgettable impression. So upon returning from my Cancun vacation, I was left thinking about the salespeople I encountered there.

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Tuesday, Jul 22, 2014

Kathy Crosett

FSIs Bringing in Newspaper Ad Revenue

Traditional newspapers have been watching ad revenue from classifieds, employment and real estate sections shrink. But there’s one category that remains a strong revenue source for the industry – free-standing inserts (FSIs). Newspapers should continue to see healthy revenue from FSIs for the next several years according an article by Erica Sweeney who covered this topic recently for NetNewsCheck.

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Tuesday, Jul 22, 2014

Kathy Crosett

Older Consumers More Accepting of Targeted Online Ads

Your clients might be interested in targeting younger consumers with their online video ads. After all, these digital natives are skipping traditional TV to watch what they want when they want, so they shouldn’t mind encountering an online video ad or two, right? Wrong, says STRATA. The firm’s research shows that online video ads are most apt to annoy younger viewers.

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Tuesday, Jul 22, 2014

Jessica Helinski

LinkedIn Presents Major Marketing Opportunity for B2C Brands

There’s major opportunity for brands to catch the attention of consumers on LinkedIn, according to new findings from a recent LinkedIn survey. Not just a professional networking space, LinkedIn can be a valuable platform for B2C marketers to reach audiences, particularly young adults.

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Monday, Jul 21, 2014

Courtney Stone

What Mobile Travelers Want

Most sites by now have optimized for mobile, or are in the process of doing so. But there is so much more to it than just that! Chloe Lind writes about some new ways to make your travel clients and marketers stand out in the mobile sphere. “There’s a huge potential to give customers a great experience over mobile even after they’ve booked and paid for services, which helps to establish customer loyalty and build a devoted group of repeat shoppers,” Lind writes in MediaPost.

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Monday, Jul 21, 2014

Jeffrey Gitomer

The NEW TRUTH about closing the sale.

Every salesperson is looking for the fastest way, the best way, and the easiest way to “close” a sale.

More than human nature, for salespeople, closing the sale is both a desire and a need. And the results are totally measurable. Either you win, or you lose. There is no second place in sales.

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Friday, Jul 18, 2014

C. Lee Smith

Are You Leading or Managing?

Are you leading or managing your organization? David Hassell challenges his readers to consider this question in his recent article for American Business Magazine. If you think they are one and the same, think again! Today’s leaders are at a crossroads as one generation, Baby Boomers, moves into retirement, and members of Generation X and Millennials move through their career paths. Hassell contends that traditional management styles may no longer be the right way to help your organization succeed.

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