The smarter CRM for media sales

Monday, Oct 20, 2014

MST Staff

Mobile Overtakes Banner Ads, First Half of 2014

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Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.

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Monday, Oct 20, 2014

Courtney Stone

5 Stats to Share with SMBs to Reach Bing Searchers

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Well, it would appear that there are in fact some people out there not bowing down to the Google overlords. These web searchers do not use “google” as a verb. According to the latest AudienceSCAN report, 29.6% of U.S. adults often use Bing as a search engine.

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Monday, Oct 20, 2014

Jeffrey Gitomer

How’s your networking working? Better if you follow the rules.

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I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire.

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Friday, Oct 17, 2014

Kathy Crosett

Several Local TV Station Groups Testing Programmatic Buying

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Earlier this week, MAGNAGLOBAL, with partners WideOrbit and Tribune Media Company, announced WO Central. The idea behind WO Central is to improve the programmatic targeting and automated local TV ad buying for local and national marketers.

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Friday, Oct 17, 2014

Faye Oney

3 Tips to Build Sales Confidence

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Are you confident in your ability to sell? Confidence increases with experience. If you’re new to media sales, or have recently experienced a setback that took your sales confidence down a notch, here are 3 tips for increasing your confidence level.

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Thursday, Oct 16, 2014

Faye Oney

How to Create Shareable Promotions to Boost Client Sales

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A new survey found social media users are more likely to purchase a product after seeing an offer shared by their friends or family in the social networks. Here is a way you can help some of your clients get their offers and promotions shared in the social networks.

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Thursday, Oct 16, 2014

Kathy Crosett

32% of Moms Rely on Digital Grocery Circulars

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As consumers continue to look for deals at the grocery store, is there anything you can do to help your food retailers increase sales? The G/O Digital Marketing survey shows that moms and dads are turning to digital sources to find the best prices and deals.

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Thursday, Oct 16, 2014

Jessica Helinski

Meeting With A Client? Don’t Be Afraid To Take Notes

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Note-taking shouldn’t be relegated to a classroom or lecture hall; client and prospect meetings are ideal times to pull out paper and a pen.

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Wednesday, Oct 15, 2014

Kathy Crosett

Local SMBs Seeking Social Media Management Help

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As the digital transformation continues, traditional media organizations are shifting to selling digital services to keep the revenue rolling in. Borrell Associates, in its 2014 Digital Marketing Services report, points out that local media companies have plenty of competition in this market.

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