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Wednesday, Apr 1, 2015

Kathy Crosett

watchingtv2

Does Your Client’s TV Ad Match the Content’s Emotion?

What happens when your client’s TV ad comes on? The content of the ad and how well it matches the emotion of the program determines whether consumers will bond with the brand.

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Wednesday, Apr 1, 2015

Jessica Helinski

Meerkat & Periscope: Live-Streaming Challenges for Marketers

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There are new players on the social network scene that look to add even more opportunities – and challenges – for digital marketers.

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Wednesday, Apr 1, 2015

Kathy Crosett

How Well Do You Know Your Prospect’s Goals?

salesman

Have you surprised your client or prospect with a key piece of information of about their industry lately? Doing so lets them know you’re on their side and will make them more likely to buy from you.

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Tuesday, Mar 31, 2015

MST Staff

Outsell Predicts 2015 Ad Spending of $452 Billion

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Outsell, Inc., a strategic advisory firm focused on the convergence of media, information and technology, has released results of its 10th annual Advertising and Marketing Study. The study surveyed nearly 1,500 U.S. marketers to provide insight on spending across 36 categories, offering the most comprehensive view into these marketers’ spending patterns and their challenges.

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Tuesday, Mar 31, 2015

Amanda Reardon

Facebook and Twitter to Take 33.7% of Digital Display Ad Revenues by 2017

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If you offer digital display services, prepare to compete with the likes of Facebook and Twitter over the next few years. These two social network juggernauts are increasing their share of the digital display ad market and will account for 33.7% of the market by 2017.

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Tuesday, Mar 31, 2015

Kathy Crosett

How to Outrun Google, Facebook in the SMB Local Ad Market

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Earlier this month, our State of Media Sales white paper reported on the top challenges your bosses identified for this year. 32% believe winning ad money from local businesses is getting increasingly difficult because Google and Facebook are crowding the marketplace. How can you compete with these tech heavy companies?

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Tuesday, Mar 31, 2015

Jessica Helinski

Lead Nurturing Can Generate 50% More Sales; Do You Have A Program?

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While salespeople are constantly told to nurture leads, research reinforces the importance of pre-pitch homework.

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Monday, Mar 30, 2015

MST Staff

ZenithOptimedia: Global Ad Spend to Rise 4.4%

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ZenithOptimedia predicts global ad expenditure will grow 4.4% in 2015, reaching US$544 billion by the end of the year. The forecast for 2015 is down from December’s outlook (by 0.5 percentage points.)

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Monday, Mar 30, 2015

Courtney Stone

5 Bits about Entertainment/Lifestyle News Readers

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There is so much more to the features section than Dear Abby. Not to discredit Miss Manners – she’s marvelous – but the real meat is in the content about daily LIVING. People want to read about what it’s like to be a human – just ask the 18.9% of U.S. adults who say the […]

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