AudienceSCAN – Vital data for nearly 1000 audiences

Thursday, Oct 23, 2014

Jessica Helinski

Eye-Opening Insights To Improve Your Sales-Message Strategy

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Knowledge is power, and Megan Toohey, in an article for AG Salesworks, hooks readers up with an impressive amount of knowledge in regards to sales-messaging stats.

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Wednesday, Oct 22, 2014

Kathy Crosett

Paid Search Spending up 26% in Q3 2014

searchonline

If you’re selling digital services in the paid search sector, you might want to check out the Q3 2014 RKG Digital Marketing Report. The company regularly releases its findings on digital marketing activity in paid search, SEO, social media and display advertising.

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Wednesday, Oct 22, 2014

Kathy Crosett

Campaigns Competing for Premium Online Ad Space

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Political advertisers know they have only a couple of weeks left to make a big impression with voters. Some campaign managers may think they’ll be able to place ads online at the last minute. But, a recent New York Times report suggests that online ad inventory is quickly shrinking.

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Wednesday, Oct 22, 2014

Courtney Stone

What Women Want (from Small Restaurants)

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New data from online/mobile food ordering company GrubHub is providing a broader perspective of takeout trends nationwide. If your restaurant clients are looking to boost their takeout business, here’s what customers are hungry for now. These are some great ways your restaurant prospects and other marketers could enhance mobile ordering with more targeted marketing tactics

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Tuesday, Oct 21, 2014

Kathy Crosett

Auto Dealers Conquesting with Paid Search

Car shopping

Earlier this month, we posted some top level data from Kantar Media about reduced ad spending during the first part of 2014. Advertising Age, in conjunction with Kantar Media, has provided detailed information in a report that shows exactly what’s happening in the auto ad spending sector and where to find the best media sales […]

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Tuesday, Oct 21, 2014

Kathy Crosett

Store Circulars Migrating to Mobile

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Today’s shoppers are likely to be wandering the aisles with their smartphone in hand. They’re checking product reviews and price comparing. They’re increasingly accessing store circulars, especially in the mobile format, according to a new report from Relate.

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Tuesday, Oct 21, 2014

Jessica Helinski

Social Media Engagement Peaks Within 24 Hours of Major Events

TwitterButton

Timing is most certainly of the essence when it comes to engaging with social media users after a major event. According to the “Q3 2014 Consumer Sharing Trends Report” from ShareThis, consumer sharing on social platforms peaks within 24 hours of major events.

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Monday, Oct 20, 2014

MST Staff

Mobile Overtakes Banner Ads, First Half of 2014

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Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.

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Monday, Oct 20, 2014

Courtney Stone

5 Stats to Share with SMBs to Reach Bing Searchers

bingsearchers

Well, it would appear that there are in fact some people out there not bowing down to the Google overlords. These web searchers do not use “google” as a verb. According to the latest AudienceSCAN report, 29.6% of U.S. adults often use Bing as a search engine.

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