Turn big data into big digital revenue

Friday, Aug 29, 2014

C. Lee Smith

Tools Can’t Build Anything By Themselves

C. Lee Smith is the President/CEO of Sales Development Services.

Here are questions you’d think would be answered with a little common sense: If you hire a mechanic who never uses his wrench to fix your car, do you get rid of the wrench? If you hire a photographer who never uses her camera to take pictures, do you get rid the camera?

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Friday, Aug 29, 2014

Faye Oney

Key Account Executive Increases New Client Spend by 125%

SSACharlotte Joseph

A key account executive found co-op advertising money for a new client while on the phone with her. Her sale went from $4,000 to $9,000 just during that phone conversation. This is her story.

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Thursday, Aug 28, 2014

Kathy Crosett

SMBs Poised to Increase E-commerce Revenue This Holiday Season

holidaygifts

The 2014 holiday season is closer than you think. If you’re working with SMBs, especially those that have an e-commerce division, you’ll want to start helping them design their ad campaigns now. Volusion reports that online holiday sales will likely increase 9% this year but SMBs will have to compete hard to get their share […]

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Thursday, Aug 28, 2014

Faye Oney

Insurance Companies Improve ROI With Digital Display Advertising

insurance

Digital Display advertising is more effective in creating top-of-mind awareness for insurance companies, according to a recent Rocket Fuel study. If you call on insurance companies, these findings will help your digital sales efforts.

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Thursday, Aug 28, 2014

Jessica Helinski

Mistakes to Avoid So Your Cold Calls Don’t “Suck”

Listening concentrated

Cold calls are a tried-and-true way for salespeople to start a solid relationship with a prospect. But, if the salesperson makes too many mistakes, a connection may never be made, and the potential for a sale is lost.

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Wednesday, Aug 27, 2014

Kathy Crosett

Traditional Yellow Pages Still Deliver for SMBs

yellowpages

Digital may be all the rage in the directory listing industry, but we shouldn’t discount the Yellow Pages completely yet. Writing for BIAKelsey, Rebecca Weingartner reminds readers that small and medium size businesses (SMBs) are heavy Yellow Page ad purchasers. According to the firm’s Local Commerce Monitor (LCM), SMBs will boost their digital and online […]

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Wednesday, Aug 27, 2014

Kathy Crosett

Digital Out-of-Home Format Posts Steady Growth

digitaloutofhome

Digital out-of-home (DOOH) media operators can expect a solid increase in 2014 ad revenue. PQ Media reports that general economic improvement and significant spending events will contribute to this boost. While the industry recorded global revenue of $8.86 billion last year, the spending should reach $9.83 billion this year, a growth rate of 11%.

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Wednesday, Aug 27, 2014

Courtney Stone

Your Sales Service Should Be Unexpected

HandWrittenNoteCustomerService

We all strive to provide exceptional customer service, right? You do your best to keep up positive relationships with your clients on a day-to-day basis. But have you considered providing UNEXPECTED sales service? Jeff Schmidt likes to think of unexpected service as, “noticing a problem before the customer, fixing it, and going above and beyond” […]

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Tuesday, Aug 26, 2014

Kathy Crosett

25% of SMB Legacy Clients Buying Digital from Local Media

drycleaner

Earlier this year, Borrell Associates reported that, on a daily, basis, consumers will spend 65 fewer minutes with traditional media as we move through 2014 and 2015. On the other hand, we will increase the time we spend with digital media by 46 minutes a day. The firm has just come out with another study. […]

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