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Friday, Nov 28, 2014

Faye Oney

TV Rep Closes 2nd Ad Campaign Using AdMall’s Digital Audit

SSA-Emanuel

Edward Emanuel sold a multimedia campaign to the owners of a boat club franchise who had never advertised during the 3 years they owned the business. When Emanuel shared some of the results of AdMall PRO’s Digital Audit with them, they realized they needed to advertise, and committed to an 8-month campaign.

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Wednesday, Nov 26, 2014

Kathy Crosett

Tech Companies Bump Up Their Out-of-Home Media Use

digitaloutofhome

If you’re selling out-of-home media space, you probably have a list of the usual go-to clients – local realtors, auto dealerships, and banks. But, have you considered pitching your space to tech companies?

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Wednesday, Nov 26, 2014

Kathy Crosett

Is it time for a social media reset?

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Is social media marketing due for a reset in 2015? Nate Elliott at Forrester thinks so.

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Wednesday, Nov 26, 2014

Jeffrey Gitomer

It’s Thanksgiving. Give thanks, or say thanks?

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It’s Thanksgiving! It’s the coolest holiday of the year to me. I love Thanksgiving. Food, family, you name it. It’s a time to be thankful.

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Tuesday, Nov 25, 2014

Kathy Crosett

Radio Industry Reports 12% Digital Growth

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The Q3 report from the Radio Advertising Bureau came out late last week and touts total revenue of $4.565 billion. Digital and off-air, while a small part of the industry, continued their strong sales increases.u

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Tuesday, Nov 25, 2014

Kathy Crosett

53% of Retailers Say They Are Advanced, Expert Social Media Strategists

mallshoppers

We’re nearly at Black Friday, the date after which most retailers begin to turn a profit every time the cash register rings. Since Black Friday is late this year, retailers will need to do a lot of advertising to maximize their sales between now and year-end.

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Tuesday, Nov 25, 2014

Jessica Helinski

Helpful Holiday Shopping Stats to Share With Digital Clients

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There are only a couple of more days until Black Friday, the unofficial kick-off to the holiday shopping season. Because no one knows for sure just how and what consumers will buy, your digital clients may simply be guessing how they can best reach shoppers.

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Monday, Nov 24, 2014

Courtney Stone

5 Facts for Reaching Awards Show Watchers

redcarpetawards

The red carpet. The flash bulbs. The best dressed. The performances. The shiny trophies. Who will win???? We can hardly stand the suspense! You know us: Awards show groupies. And now you’re about to know us even better!

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Monday, Nov 24, 2014

Jeffrey Gitomer

Is your weight loss tied to your sales gain?

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Everyone knows that as a nation we are somewhere between overweight and obese. This is not good. I tell my audiences, “we are so overweight as a country, if we were invaded by enemies, we couldn’t even run away.”

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