SalesWire - personalized daily direction for media sales

Thursday, May 28, 2015

Jessica Helinski

Facebook

Tech Expert’s 22 Tips for Boosting Facebook Posts’ Reach

Digital clients can extend their reach on Facebook by implementing a few new strategies, according to “tech evangelist” Robert Scoble.

Continue reading...

Thursday, May 28, 2015

Kathy Crosett

Emarketer: Digital Ad Spending to Near $60 Billion This Year

saleschart1

Most marketers have shifted a significant portion of their ad budgets from traditional to digital formats. The latest Emarketer data shows that some industries allocate more funds to digital than others. Can you guess which industry has outpaced all others when it comes to digital?

Continue reading...

Thursday, May 28, 2015

Amanda Reardon

These 4 Mistakes Demote You to Rookie Status

iStock_000009625118XSmall

When it comes to sales, you’ve been around the block. You know what to do, what to say and how to act to get the close. Or do you? Despite your successes and experience, you may be falling prey to rookie mistakes that have slipped back into your sales process.

Continue reading...

Wednesday, May 27, 2015

Kathy Crosett

SEO Leads Have a 14.6% Close Rate

searchonline

Shoppers are constantly looking for deals on products and services. But most shoppers only look at the top of their search list, which means your clients must snag one of those key positions. Here’s how to help them.

Continue reading...

Wednesday, May 27, 2015

Jessica Helinski

3 Questions Your Clients Should Ask Before Using Periscope, Meerkat

N1112P51003C

Are your digital clients intrigued by instant video streams, like Meerkat and Periscope?

Continue reading...

Wednesday, May 27, 2015

Kathy Crosett

Do You Know the Best Time to Make Sales Calls?

salescalllady

In a SalesBuzz column, Michael Pedone describes how to approach sales calls versus prospect calls. Knowing when to reach out to prospects versus clients could save you time and result in a higher paycheck coming your way.

Continue reading...

Tuesday, May 26, 2015

MST Staff

SMI: Spot TV Gained in April

SMI

The U.S ad market remained relatively flat in April despite being boosted by intensifying digital media revenues across programmatic, social media and video sites. Standard Media Index (SMI) said the total market rose by +1% both for the month and also for the calendar year-to-date.

Continue reading...

Tuesday, May 26, 2015

Amanda Reardon

Pinterest-ing Tactics to Power Up Your Clients’ Social Strategies

pinterest_badge_red

Pinterest is stepping up its game in the advertising business with a Pinteresting assortment of new ad units, features, tools and pricing mechanics for marketers.

Continue reading...

Tuesday, May 26, 2015

Kathy Crosett

Gay Press Ad Spending Sets Record

lesbian

If you’re selling ads in the gay press industry, you have reason to cheer. The latest Rivendell Media report indicates advertisers spent a record amount last year to reach consumers in this audience. Here’s what you need to know about the gay press market.

Continue reading...
 
Quantcast
Quantcast