Turn big data into big digital revenue

Tuesday, Oct 21, 2014

Kathy Crosett

Auto Dealers Conquesting with Paid Search

Car shopping

Earlier this month, we posted some top level data from Kantar Media about reduced ad spending during the first part of 2014. Advertising Age, in conjunction with Kantar Media, has provided detailed information in a report that shows exactly what’s happening in the auto ad spending sector and where to find the best media sales […]

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Tuesday, Oct 21, 2014

Kathy Crosett

Store Circulars Migrating to Mobile

smartphone

Today’s shoppers are likely to be wandering the aisles with their smartphone in hand. They’re checking product reviews and price comparing. They’re increasingly accessing store circulars, especially in the mobile format, according to a new report from Relate.

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Tuesday, Oct 21, 2014

Jessica Helinski

Social Media Engagement Peaks Within 24 Hours of Major Events

TwitterButton

Timing is most certainly of the essence when it comes to engaging with social media users after a major event. According to the “Q3 2014 Consumer Sharing Trends Report” from ShareThis, consumer sharing on social platforms peaks within 24 hours of major events.

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Monday, Oct 20, 2014

MST Staff

Mobile Overtakes Banner Ads, First Half of 2014

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Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.

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Monday, Oct 20, 2014

Courtney Stone

5 Stats to Share with SMBs to Reach Bing Searchers

bingsearchers

Well, it would appear that there are in fact some people out there not bowing down to the Google overlords. These web searchers do not use “google” as a verb. According to the latest AudienceSCAN report, 29.6% of U.S. adults often use Bing as a search engine.

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Monday, Oct 20, 2014

Jeffrey Gitomer

How’s your networking working? Better if you follow the rules.

gitomerJG Larger 7

I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire.

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Friday, Oct 17, 2014

Kathy Crosett

Several Local TV Station Groups Testing Programmatic Buying

TVgroupviewing

Earlier this week, MAGNAGLOBAL, with partners WideOrbit and Tribune Media Company, announced WO Central. The idea behind WO Central is to improve the programmatic targeting and automated local TV ad buying for local and national marketers.

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Friday, Oct 17, 2014

Faye Oney

3 Tips to Build Sales Confidence

interview

Are you confident in your ability to sell? Confidence increases with experience. If you’re new to media sales, or have recently experienced a setback that took your sales confidence down a notch, here are 3 tips for increasing your confidence level.

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Thursday, Oct 16, 2014

Faye Oney

How to Create Shareable Promotions to Boost Client Sales

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A new survey found social media users are more likely to purchase a product after seeing an offer shared by their friends or family in the social networks. Here is a way you can help some of your clients get their offers and promotions shared in the social networks.

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