Conference season is coming up fast and for some, that is fantastic news, while for others it brings a sense of dread. Now before you work yourself into a tizzy, MarketingProfs offers some tips to prepare your shy side or even your procrastinating alter ego. Avoid Avoidance. Don’t react to the whirlwind of sessions [...]
Thursday, Jan 26, 2012
As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.
Wednesday, Jan 25, 2012
The Chinese New Year Day occurred earlier this week, and 2012 is the Year of the Dragon
Wednesday, Jan 25, 2012
Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.
Wednesday, Jan 25, 2012
You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.
Tuesday, Jan 24, 2012
Walgreens has had a falling out with pharmacy benefits management company, Express Scripts. Up to $5.3 billion in prescription drug sales is now in play as consumers seek new pharmacies. Reps need to drop by the local drug stores in their area to discuss the latest development in the prescription drug market and propose ad campaigns to help these operators bring new clients through the door.
Monday, Jan 23, 2012
Today’s post is for all of you sales managers out there. Whether you’re a seasoned pro or just getting settled into the position, all sales managers face a common challenge regardless of experience: What questions should be asked during the coaching practice?
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Friday, Jan 27, 2012
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