AudienceSCAN – Vital data for nearly 1000 audiences

Tuesday, Jan 27, 2015

MST Staff

Warc: U.S. Ad Market to Gain 3.5% in 2015

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London-based advertising/marketing service Warc says this year’s advertising spending will dip from the 5.3% level reached in 2014, and will resume a faster pace at 6.0% in 2016.

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Tuesday, Jan 27, 2015

Kathy Crosett

Do Your Franchisee Clients Know The Secret to Successful Search Marketing?

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If there’s one marketing format that confuses small business owners, it’s search. In addition to that confusion, some types of SMB owners – especially franchisees – have to get search just right.

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Tuesday, Jan 27, 2015

Kathy Crosett

Are You Selling to Your Client’s Dedicated Mobile Marketing Team?

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Will this be the year mobile takes off or not? The 2015 State of Marketing report from Salesforce points to the increasing investment businesses are making in mobile and to the best way for you to increase your sales.

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Tuesday, Jan 27, 2015

Jessica Helinski

Report Finds Growing Email Lists A Top Marketing Objective in 2015

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While marketers’ email lists continue to grow, that growth is coming slowly. Because of this slow growth, marketers are focusing on boosting those lists in 2015.

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Monday, Jan 26, 2015

Courtney Stone

5 Tips on Home, Garden News Readers

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They love gettin’ their hands dirty. They’re sharpening shears and wielding picks with glints in their eyes. They’re lying in wait, patiently biding their time, for the first rays of sunlight to break through the gray morning fog. That’s when they’ll make their move.

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Monday, Jan 26, 2015

Jeffrey Gitomer

Proper, pointed, precise, purposeful response shortens the sales cycle.

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How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY.

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Friday, Jan 23, 2015

C. Lee Smith

4 Ways to Avoid Mistaking Sales Activity with Results

C. Lee Smith is the President/CEO of Sales Development Services.

Legendary UCLA basketball coach John Wooden once said “Never mistake activity for achievement.” He could have just as easily been talking to sales managers. After all, salespeople don’t generate revenue by predicting rain. They generate revenue by selling umbrellas.

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Friday, Jan 23, 2015

Courtney Stone

This is the Year You Get off Your A$$

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I know we all MEAN to take the best care of our current clients all year-long, every year. But, let’s face it, our good intentions slip-slide away as we focus on earning new business, going after hotter prospects and responding to pressure to bring in new revenue streams.

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Thursday, Jan 22, 2015

Amanda Reardon

3 Reasons to Snap on SnapChat

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Last year, Tom Edwards predicted 2014 would be the year of Tumblr. New data from TechCrunch now proves Tumbler has surpassed Instagram for the top spot in social platform growth rates. So what’s his prediction for 2015? Snapchat is where it’s at!

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