AudienceSCAN – Vital data for nearly 1000 audiences

Thursday, Oct 30, 2014

Kathy Crosett

Marketer Facebook Engagement Increases Sales

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Marketers like to obsess about the lifetime value of a customer. The value of customer interaction with specific marketing channels is also a key piece of information necessary for calculating ROI

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Thursday, Oct 30, 2014

Jessica Helinski

A Negative Attitude Can Be Toxic To Your Sales Team

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A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer?

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Wednesday, Oct 29, 2014

Kathy Crosett

Local Broadcast TV Scores with Consumers

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The next time you’re touting statistics to your advertisers, you might want to bring up the topic of trustworthiness. The new Harris Poll on this topic shows consumers find local TV more trustworthy than all other media formats.

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Wednesday, Oct 29, 2014

Kathy Crosett

Radio Stations Extend Content Beyond Airwaves

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If you’re selling radio, what are you telling your clients about the format? Victoria Barbarosa recently compiled forecasts about the industry’s future in a post on SoCastsrm.com. Many industry insiders believe radio is ready to jump ahead as a format that will deliver local, relevant content.

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Wednesday, Oct 29, 2014

Courtney Stone

Beacons Are Beckoning Your SMBs

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Beacons, beacons, beacons. All I hear about are beacons. I can’t get away from them. They’re like shining, eh hmm, beacons in the night – refusing to be ignored.

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Tuesday, Oct 28, 2014

Kathy Crosett

Use These Top Keywords to Drive Traffic to Auto Sites

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Auto marketers, search and keywords have been in the news this year. A recent post by Tina Coll on OutBrain contains some great information on which keywords are working well for auto marketers.

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Tuesday, Oct 28, 2014

Kathy Crosett

Do You Know Who Your SMB Plus Spenders Are?

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If you’re working with small and medium-sized businesses (SMBs) that have an ad budget of at least $25,000, chances are good that they’ll be spending heavily on social media in the next year.

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Tuesday, Oct 28, 2014

Jessica Helinski

Questions to Consider When Creating An SEO Campaign

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SEO marketing can be a great way to improve search rankings, but marketers need to be sure they are crafting a successful SEO campaign.

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Monday, Oct 27, 2014

Courtney Stone

Target Consumers Who Want to Reduce Debt, Increase Savings

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These days it seems everyone is trimming the fat. Metaphorically, that is. Curbing spending and clipping coupons is the new norm, right? According to the latest AudienceSCAN report, 44.8% of U.S. adults set personal goals to reduce debt and/or increase savings this year.

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