Digital Audit

Friday, Apr 18, 2014

MST Staff

Report: Q1 Search and Social ROI Up Significantly Over 2013

Kenshoo, a provider of predictive media optimization technology, released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014 , detailing key metrics and benchmarks for paid search and social advertising. The data show paid search still represents the biggest share of digital marketing investment but social is growing at a faster rate.

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Friday, Apr 18, 2014

Kathy Crosett

Replace False Positives with Tough Love to Get the Results You Need

False positive is a term people usually associate with medical tests, but in a column for Great Leadership by Dan, David Small encourages readers to think about this term in a new way. Small is talking to people in leadership positions who are faced with helping a team member who is struggling to meet their goals. Small recommends that you cut back on the false positive feedback and hand out a little tough love instead.

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Friday, Apr 18, 2014

Faye Oney

Are You Still Selling on Price?!

How many times have advertisers tried to negotiate with you in order to get a better price? Engaging in “price wars” with your clients means you haven’t clearly demonstrated the value of your solutions. Here are some suggestions for changing the mindsets of your clients, and moving the conversation away from price.

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Thursday, Apr 17, 2014

Kathy Crosett

Newspapers, Circulars Remain Top Coupon Source

If you’re selling traditional newspaper media space, remind your advertisers that offering discounts through print coupons can yield big returns. The latest research from the Integer Group M/A/R/C reveals the widespread influence coupons have on where people shop. While mobile apps are making inroads into the coupon market, circulars and newspapers remain the top source of coupons for consumers.

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Thursday, Apr 17, 2014

Kathy Crosett

Facebook’s Aggressive Plan for SMBs: Opportunity or Threat?

The debate over the effectiveness of paying for Facebook ads continues to rage. In the meantime, the social behemoth is planning to extend its reach for paid advertising revenue beyond large corporations. A recent Advertising Age article described how Facebook aims to turn the 25 million small businesses currently taking up space on its site into paid advertisers. This new move by Facebook could increase your opportunities if you sell marketing services. It could also become an even greater threat to your legacy advertising sales.

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Thursday, Apr 17, 2014

Courtney Stone

Power Prospecting: Get to the Point!

The decision maker you are trying to pin down is crazy busy. All of them are. Not just the CMO of a large corporation, but also the SMB owner who handles everything herself. Jill Konrath says this fact is what you need to keep in mind when you’re prospecting. She told everyone at the Schey Sales Centre Annual Sales Symposium to tweak their messages and approach to fit the time-starved needs of prospects today.

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Thursday, Apr 17, 2014

Jessica Helinski

The Humblebrag, Opinion-Pushing & Other Ways to Alienate People

Dan Carnegie’s book “How to Win Friends & Influence People” has inspired millions of people all over the world; Jeff Haden’s article for Inc.com puts a snarky spin on Carnegie’s work by revealing how to “lose friends and alienate people.” He outlines behaviors that annoy, exasperate, and drive away others, something that salespeople cannot afford to do. Haden counters these behaviors with what one should do to establish rapport with others and maintain a good reputation.

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Wednesday, Apr 16, 2014

Kathy Crosett

B2B Firms Boost 2014 Content Marketing and Digital Ad Spending

Most B2B enterprises are allocating more money to the marketing department this year – about 6% more on average. Marketing staffers will also be under pressure to connect their spending to results according the Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014 report jointly published by Forrester Research and the Business Marketing Association. In this business climate, media salespeople should be prepared to help B2B marketing clients prove the positive outcomes from their spending.

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Wednesday, Apr 16, 2014

Kathy Crosett

Here’s Why Your SMB Clients Should Boost 3rd Quarter Ad Spending

What keeps small-business owners up at night? The Wells Fargo Small Business survey conducted by Gallup reveals that attracting customers and finding new business is the top challenge for SMBs. These entrepreneurs employ several tactics to get new customers through the door. Some of these tactics are more successful than others and media salespeople should also know that the need for new business is highly seasonal.

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