All the numbers say the same thing – Internet advertising is growing. More and more advertisers of all types are integrating Internet ads into their marketing mix. These ads come in all shapes and sizes, but some definitely top the list of most annoying.

New data from Harris Interactive (via MarketingVox) says the ads that most frustrate U.S. consumers are:

• Pop-ups
• Ads that are “moused over”
• Ads that are difficult to close
• Musical ads

A full 80% of responding consumers rated pop-ups that spread across the page and cover the content beneath them as very frustrating. Ads where the skip or close buttons are hard to find are a very close second, with 79% frustrated by those types.

Despite these annoying ads, the trend to online advertising continues. Of advertisers surveyed, 92% now say they typically incorporate Internet advertising into their campaigns. Of these online advertisers, 74% say they’re using Internet advertising more often, and more than half (54%) use it as part of an integrated campaign with other media types.

According to Harris:

“The results of this study suggest that this growing trend toward Internet advertising in the face of large numbers of frustrated consumers may eventually cause a backlash.”

They suggest advertisers who come up with more engaging ways to connect with consumers – versus frustrating them with annoying ad types – will ultimately be the most successful, which sounds like good advice.