No matter what media you sell, you have to appreciate an outdoor advertising campaign started by an unknown optimist. It would be even more brilliant if the sponsor were the outdoor advertising companies themselves – and an idea every media company should consider borrowing.
The billboard campaign called Recession 101. A series of light hearted, clever quotes like “Chill: Hysteria feeds recessions.” and “Don’t Drink Cheaper Scotch, Drink Slower.” can be found on around 2,000 boards across the country.
The campaign’s creative director says an East Coast man who wants to be anonymous paid him and his partner $20,000 to design a campaign reminding Americans we will get through this economy.
Who is paying for the advertising? Nobody. Everything has been donated along the way. Read on for photos and a feature story on television station KDAF-TV 33 in Dallas.
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