More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).

The study surveys more than 1,500 U.S. media decision makers every six months to track the perceptions of advertisers and agency media buyers about major media.  The latest report shows optimistic and improving confidence levels for mobile advertising (up 12 points in optimism), online (up 15 points), and cable TV (up 11 points).  While some other media are still categorized as pessimistic, their outlooks are getting better: Broadcast TV (-8 versus -17), magazines (-19 versus -26), and national newspapers (-41 versus -46).

Another positive industry sign was increased hiring in September.  It was the first month since October 2008 that the ad industry added jobs, according to Bureau of Labor Statistics.