Comments on: Tis the Season for Forecasts: Looking at 2010 http://www.mediasalestoday.com/archives/1974 Insights+Ideas for Media Advertising Sales Professionals Tue, 17 Jan 2012 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michelle OBrien http://www.mediasalestoday.com/archives/1974/comment-page-1#comment-338 Michelle OBrien Fri, 11 Dec 2009 14:29:51 +0000 http://www.mediasalestoday.com/?p=1974#comment-338 Great comments, Jason. We're working on an local ad sales forecast that will come out in the first week of January, and so far, our research agrees that healthcare especially is going to be big. Great comments, Jason. We’re working on an local ad sales forecast that will come out in the first week of January, and so far, our research agrees that healthcare especially is going to be big.

]]> By: Jason Christie http://www.mediasalestoday.com/archives/1974/comment-page-1#comment-337 Jason Christie Fri, 11 Dec 2009 13:31:34 +0000 http://www.mediasalestoday.com/?p=1974#comment-337 Focusing on healthcare, financial early on and retail later on in 2010 will be key. With continued buyouts and mergers, I think we'll see an increase in branding campaigns through the 2nd and 3rd quarters of the year. It's crucial that advertising teams have many tools in their toolbox, not just their core product as diversification of solutions will be requirements to success. It is NOT all doom and gloom like many insiders are predicting. It IS about finding that rock that may have been overlooked in 2009 and turning it over to find small gold mines of new business. We as print sales professionals are, in my opinion, in a much better position than our broadcast competitors. We can sell print. We can sell online. We can sell video. There are so many products and opportunities out there. The newspaper industry may have been slow to respond to technology advances in past years, but the industry is made up of survivors who will not just ride the wave - they will make the wave everyone else will ride on. Focusing on healthcare, financial early on and retail later on in 2010 will be key. With continued buyouts and mergers, I think we’ll see an increase in branding campaigns through the 2nd and 3rd quarters of the year.

It’s crucial that advertising teams have many tools in their toolbox, not just their core product as diversification of solutions will be requirements to success.

It is NOT all doom and gloom like many insiders are predicting. It IS about finding that rock that may have been overlooked in 2009 and turning it over to find small gold mines of new business.

We as print sales professionals are, in my opinion, in a much better position than our broadcast competitors. We can sell print. We can sell online. We can sell video. There are so many products and opportunities out there. The newspaper industry may have been slow to respond to technology advances in past years, but the industry is made up of survivors who will not just ride the wave – they will make the wave everyone else will ride on.

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