A sales pitch’s opening statement can make or break a deal. Do you know what a good opening statement is, and is yours up to par? A recent article on the JustSell blog details just what a sales opening statement should, and shouldn’t, entail and breaks down the process of creating a statement. The following is an excerpt:

Build several opening statements for the different scenarios you might face (e.g., catching a decision maker without a screen or gatekeeper, catching a decision maker “on their way out the door”, delivering the opening statement to a screener or gatekeeper who insists on knowing “what it is in reference to?”, for voice mail, etc.). Address each of the following in whatever order seems most appropriate for your particular sales world (just make sure the benefit to your prospect is mentioned within the first 10 seconds and it’s real… not fluff).

* Who you are
* Who you’re with (company name)
* What you sell (in very simple terms)
* How your prospect will benefit from your product or service
* A question to gauge interest of the prospect

Click here to read the entire article. Do you agree with what a good opening statement should include or does the article miss some important aspects?