Ad Opportunity: Baseball Fans and Green Grass

Opening day is weeks away but some baseball fans will soon notice they have a chance to make their lawns look just as nice as the grass on the diamond at their favorite ballpark.  This year, The Scotts Company, LLC is the “Official Lawn Care Company of Major League Baseball.” According to press releases, Scotts will be selling branded grass seed and fertilizer that has been specially formulated to match what fans see in their ballparks.

To date, fans of the following baseball teams will be able to buy branded products:

  • Boston Red Sox
  • Chicago Cubs
  • Cincinnati Reds
  • Philadelphia Phillies
  • St. Louis Cardinals

“The grass on the field of play is part of the very foundation of baseball, so this deal with Scotts, the worldwide leader in lawn care, is a natural fit for Major League Baseball,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. Brosnan anticipates that this partnership could result in homeowners competing for the best lawn in the neighborhood.

Scotts believes the agreement will expand to other MLB teams and expects to support this promotion with local advertising. Now might be the perfect time to visit home and garden centers to discuss new ad campaigns focusing on greener lawns.

[Source: MLB release on Scotts, 1.20.2010]

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