http://www.mediasalestoday.com/archives/2412 Insights+Ideas for Media Advertising Sales Professionals Tue, 17 Jan 2012 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/2412/comment-page-1#comment-435 Ben Shute Fri, 05 Mar 2010 01:02:29 +0000 http://www.mediasalestoday.com/?p=2412#comment-435 A great salesperson is the one who can do both. Being able to talk in general terms about a range of topics to build rapport but knowing what your product delivers to close the sale is paramount. To my mind there are 4 pillars of sales knowledge - market, product, general and client. By being able to be sound in all 4, an dynamic combination of these 2 types of sales person should not be difficult to achieve. A great salesperson is the one who can do both. Being able to talk in general terms about a range of topics to build rapport but knowing what your product delivers to close the sale is paramount. To my mind there are 4 pillars of sales knowledge – market, product, general and client. By being able to be sound in all 4, an dynamic combination of these 2 types of sales person should not be difficult to achieve.

]]> http://www.mediasalestoday.com/archives/2412/comment-page-1#comment-433 Zan Jones Thu, 04 Mar 2010 02:45:26 +0000 http://www.mediasalestoday.com/?p=2412#comment-433 Good point - a mix of both the interesting extrovert and the interested introvert is ideal. Kind of like a marriage! :) Good point – a mix of both the interesting extrovert and the interested introvert is ideal. Kind of like a marriage!

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