The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future.

Abby Auerbach of the Television Advertising Bureau thinks TV needs to leave behind the cost-per-rating point model to a cost-per-thousand viewer impressions (CPM) system.  CPM is how most of the media world works already. Auerbach also says stations should have 30-day cancellation polices instead of the standard two-weeks and that TV stations should guarantee delivery.

On the print side, Chris Anderson of Wired thinks tablets are the future of print media. He predicts ‘rampant’ adoption of tablets in less than 10 years. According to Anderson, the time is right – an increasing amount of our data is out in the cloud so there’s no need to haul around a laptop. These smaller, lighter tablets will become an increasingly realistic alternative. With tablets, advertising finally gets the best of print and digital – the ‘full-screen’ experience of print plus the metrics that go with digital media.

Other hot topics at the show:

• Television ad addressability – the ability to more narrowly target TV viewers by regions, zones or households, which has been in the works since I was in TV years ago.
• Online content moving behind paywalls – since many newspapers are talking about implementing paywalls starting this year, we’ll soon find out how consumers take to this concept.
• The importance of ‘being part of the conversation’ of Social Media.

Thoughts about these ideas and forecasts? Is CPM as a TV model feasible? Will tablets save magazines and newspapers, or is the pay-to-read model the answer? Discuss!