If your prospecting efforts are reaping fewer rewards, it may be time to analyze your methods. B2B Sales Coach S. Anthony Iannarino offers some tips to freshen up your prospecting, and his suggestions cover a variety of prospecting issues, from technique to the salesperson’s attitude toward the process.
One recommendation of his is particularly interesting because while it may seem like an obvious to-do when prospecting, it may not ever be completely put into practice: “Turn off distractions.” While many salespeople shut the door to focus, there may still be other distractions. Iannarino writes, “Turn off the Internet. Turn off your e-mail. Turn off your Smart Phone. Focus.”
The key word is “off.” When prospecting, take Iannarino’s advice and avoid temptation by turning off the cell phone ringer and closing out the e-mail window. To read the rest of his article, which includes six other tips to better prospecting, click here.








