Scam e-mails can be a big pain, and many of us rely on our spam filter to send those pesky generic e-mails straight to the junk folder. But, did you ever stop to think there are a few valuable sales lessons to be learned from them? I didn’t either…until I came across Jill Konrath’s sales blog. She dissects the basic scam e-mail and pulls out a few tactics that can actually be useful to those in sales. Konrath’s first lesson:
1. Informality puts you at ease.
When people talk with you as if you’re a trusted colleague, you drop your guard. This enables their message to sink in without barriers.
If that’s the case, think about what happens to your prospects if/when you use the opposite? Typically slick marketing copy, sales gobbledygook and pretentious SIG files cause people to raise their guard. They feel you trying to sell them.
Read the remaining lessons and let me know what you think. Did Konrath overlook other methods that could help sales? Do you currently use any of these techniques?
Wednesday, Mar 31, 2010
Jessica Helinski