Good news in national spot radio. The market has been up for the first half of the year, with pacing through June up 16 percent, and it looks like the momentum is continuing into the third quarter. Katz Radio is reporting third quarter pacing is up 18 percent, with July up 13 percent, August up 16 percent and September up 28 percent.
Most core categories are up by double digits:
- Consumer Products +56.9%
- Auto +39%
- Professional Services +28.4%
- Retail +23.2%
- Telecom +11.3%
According to Katz, rates are up in the mid-to-high single digits and demand will tighten this fall when political buys kick into high gear. Eighty five of the top 100 markets are up versus this time last year. So that’s good news on the national level, what’s happening locally?
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