According to a new report, online ads can be an effective way to reach women. The Unicast “What Women Want from the Web Report” shows 62 percent of women notice and/or interact with online advertising. Of women surveyed, 95 percent plan to go online, and their plans include social activities and shopping. Women 18-24 use the web more than other age groups.
Planned online activities:
- Connect with family and friends: 76%
- Keep up with the news: 67%
- Shop for sales/compare prices: 64%
- Entertainment-play games, listen to music, watch TV/movies: 59%
- Research travel/vacations: 48%
Nearly half of the women surveyed said they are interested in ads that include sales or discount codes, 31 percent like ads that include a contest or other entry to win a prize. The top products women most notice ads for are entertainment, food and beverage, health and beauty, and fashion/clothing.
Women notice ads for things they’re already interested in: 56 percent of women looking for entertainment options online have noticed an online entertainment ad in the past month. Forty six percent of women planning to research travel have noticed a travel ad.
The report calls American women CHO – Chief Household Officers. They make 93 percent of food purchases, 92 percent of vacation purchases and control $7 billion in annual spending. This makes them a key audience for any advertising, and understanding what they’re looking for and respond to online will help you create successful online campaigns.
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