The Power of Three

 

There’s a saying that things come in threes, so why not implement this belief into your presentations? Consider taking sales blogger Lori Richardson’s advice to “talk in threes” when presenting to prospects; she explains that by doing so, your audience will remain engaged and you prevent yourself from talking too much. “We can’t remember much more than that. In fact, when someone is talking, we retain less than 20% of what it is that they say…So keep it simple next time – present three clear points,” she writes.

Richardson recommends opening the presentation, making your three points, then summarize. By utilizing this simple system, you should expect to see a more connected audience, which can then lead to successful closes.