Generate Leads By Hyperlinking E-Mails

 

E-mail and lead generation can be a winning combination for those in sales. A post on the Polk Blog labels this joining of methods as a  “match made in heaven,” and despite the fact that both techniques are not new to the sales game, their combined use is relatively new to many salespeople. By integrating technology, generating leads can be a smoother process and help you reach new markets.

Mark Sharkey, author of the blog post, lists benefits of using this method, including easier follow-up with potential prospects, higher rates of conversion success, and valuable metrics about just who is clicking on the e-mails. But to be successful, e-mails must include one fundamental item: A hyperlink that redirects the reader to a landing page or social media page where he or she provides information for a follow-up or an information request. By adding a hyperlink to emails, lead generation can reach a whole new level for sellers.

While his post is directed at auto dealers, anyone in sales can benefit from this bit of advice. For more details on successfully generating leads via e-mails, read Sharkey’s entire article here. If you’ve utilized this strategy, feel free to share your experience!