Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents.
The most recent Tantala study looked at eight years of records on traffic accidents in Reading, Pennsylvania, analyzing whether or not there were more accidents near 26 digital billboards. The analysis found no connection between the digital boards and accidents. Tantala has done similar studies in other cities such as Cleveland, Ohio and Albuquerque, New Mexico – studying thousands of traffic accidents over years – with the same results.
A study by the Virginia Tech Transportation Institute measured driver behaviors including eye-glance patterns, speed maintenance and lane-keeping and found no substantial changes in behaviors around digital boards.
(Via MediaNewsDaily)
Wednesday, Aug 25, 2010
Michelle OBrien