Sharon Berman, marketing professional and writer at Rain Today, wrote an excellent informative article about the benefits and how-to of marketing your business via online video. She addresses the basics, from what to include in the video to whether it should be done professionally or in-house. As for benefits, there are plenty. By showing the people behind your business, you have the opportunity to establish an instant connection with a viewer. Berman writes, “Even if your website articulately communicates your expertise and experience, you remain just another faceless company to a prospect…” Additionally, including testimonials from current satisfied clients reveals your company to be trustworthy and your services valuable. Not to mention, online video is a low-cost marketing tool.
Berman breaks down the who, what, where, and when of using video, and there are even bits of advice from readers in the comment section of her article. Click here to read her advice, and please feel free to help out our readers with any insight by leaving a comment!
Monday, Aug 30, 2010
Jessica Helinski