How’s Your Sales Game?

 

I love analogies. They can open up your eyes to a new way of seeing something and inspire a completely new thought process. I come across a lot of sales analogies, a few of which I’ve blogged about in the past. Today I have a new one for you: Sales and golf. While it’s well known that many sales deals are made on golf courses, there’s even more to the relationship between sales and golf. “Sales Cowboy” Joe Mongillo compares aspects of the game to selling, and he even writes that one doesn’t need to necessarily understand the game of golf to see how it relates to the sales world. For example, here’s his take on the relation of the golf and sales games in relation to “Driving”:

“How many calls do you make and how far are you hitting it down the fairway? If you’re making a lot of calls but spraying your pitch/post-pitch dialogue, you’re not going to hit it on the fairway. It’s essential to “hit” as many calls as long and as straight as possible. You may have a decision maker on the phone but if you’re not engaging him he’s going to tune you out and leave you with the receiver in your hand.”

Just like in golf, all parts of the sales process must work together for you to win. Find out how to improve your “short game” and “putting” for a sales hole-in-one by reading the rest of Mongillo’s article here.