Want more experience with interactive advertising? Are you thirsting for more knowledge on the latest trends in social media marketing? The Interactive Advertising Bureau might have just what you’re looking for to stay on top and informed.
Beginning in March, the IAB is offering a Certificate in Interactive Advertising that covers the gamut of online marketing channels in 40 hours of training and professional development. During six weeks, media professionals can choose among various Webinars and in-class workshops that appeal to their digital senses. Topics include:
- Social media
- In-game advertising
- Mobile advertising
- Digital video
- Tools and approaches
- Yield management
Beef up or be left out seems to be the approach to viral campaigns these days, so what could some expert advice from top-notch mentors hurt? IAB is working with several training partners, such as ANA School of Marketing and The Laredo Group; and courses are taught by leaders from AOL, The New York Times and Federated Media, to mention a few.
Even a little dab’ll do ya in these times. With many other helpful training offerings from IAB, media professionals can sharpen skills and dabble in all the inner workings of the Internet for so many more ad avenues and diverse sales opportunities. Your clients deserve cutting-edge placement and representation.
For more detailed information on costs and schedules from IAB, click here.
[Sources: Sullivan and Walsh. "IAB Starts Certificate Program." Online Media Today. March 11, 2009; IAB.net. March 11, 2009.]
Friday, Mar 13, 2009
Courtney Huckabay