Comments on: HERE’S PROOF! Reduced Advertising During Recession Negatively Impacts Consumer Perception http://www.mediasalestoday.com/archives/950 Insights+Ideas for Media Advertising Sales Professionals Tue, 17 Jan 2012 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Advertising in a Down Economy and What to Do About It « Sales Techniques for B2B Selling http://www.mediasalestoday.com/archives/950/comment-page-1#comment-598 Advertising in a Down Economy and What to Do About It « Sales Techniques for B2B Selling Thu, 08 Jul 2010 14:25:54 +0000 http://www.mediasalestoday.com/?p=950#comment-598 [...] http://www.mediasalestoday.com/archives/950 [...] [...] http://www.mediasalestoday.com/archives/950 [...]

]]> By: Marketers Change Things Up; Rate Traditional Media Value for Branding : Media Sales Today http://www.mediasalestoday.com/archives/950/comment-page-1#comment-113 Marketers Change Things Up; Rate Traditional Media Value for Branding : Media Sales Today Wed, 03 Jun 2009 08:05:36 +0000 http://www.mediasalestoday.com/?p=950#comment-113 [...] recent Ad-ology Research survey results that show the importance of advertising through a recession, the fact remains that many advertising [...] [...] recent Ad-ology Research survey results that show the importance of advertising through a recession, the fact remains that many advertising [...]

]]> By: Doug Wolfe http://www.mediasalestoday.com/archives/950/comment-page-1#comment-91 Doug Wolfe Mon, 18 May 2009 16:31:05 +0000 http://www.mediasalestoday.com/?p=950#comment-91 This is critical Ad Mall information and I look forward to receiving it daily. In this economic climate it is our responsiblility as Account Executives to educate our clients about how adverting is an "investment" and not a cost. Advertings dollars need to be a part of their business plan. As we empathize with each prospect's story of gloom they need (with our support) more than ever to have their "Brand" seen. I pray that we educate our advertisers before rather than later that they need online presence more today than yesterday. Doug Wolfe Account Executive Mansfield News Journal Mansfield, Ohio This is critical Ad Mall information and I look forward to receiving it daily. In this economic climate it is our responsiblility as Account Executives to educate our clients about how adverting is an “investment” and not a cost. Advertings dollars need to be a part of their business plan. As we empathize with each prospect’s story of gloom they need (with our support) more than ever to have their “Brand” seen. I pray that we educate our advertisers before rather than later that they need online presence more today than yesterday.

Doug Wolfe
Account Executive
Mansfield News Journal
Mansfield, Ohio

]]> By: Peggy Vickery http://www.mediasalestoday.com/archives/950/comment-page-1#comment-87 Peggy Vickery Fri, 15 May 2009 12:38:26 +0000 http://www.mediasalestoday.com/?p=950#comment-87 I agree with this, but most of our retail customers do not have the money to advertise. They would like to and understand the importance, but the money is just not there. The decision to pay a bill or even to keep an employee out weighs putting an ad in the paper. I agree with this, but most of our retail customers do not have the money to advertise. They would like to and understand the importance, but the money is just not there. The decision to pay a bill or even to keep an employee out weighs putting an ad in the paper.

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