Media Sales Today

Even though I see restaurants closing every week, the National Restaurant Association is predicting a jump in sales for eateries in 2012 – and a record-breaking one at that! Prepare to get your piece of the $632-billion pie!

We all just assume that consumers pick up generic or store brands to save money these days. Right?
Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it’s not necessarily because people are cutting costs.

  People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]

  Conference season is coming up fast and for some, that is fantastic news, while for others it brings a sense of dread. Now before you work yourself into a tizzy, MarketingProfs offers some tips to prepare your shy side or even your procrastinating alter ego. Avoid Avoidance. Don’t react to the whirlwind of sessions [...]

You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.

Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?

I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!