Media Sales Today

Here are some pointers on what is WORKING in ads for chain restaurants. Honestly, I don’t think there are any real surprises in the results of the Ace Metrix research. But I do think it’s affirmation that the basics work – and they are basics for that reason.

Everybody’s getting a little loose lately. Liquor commercials appear to be on the rise – with broadcast networks easing up on their rules. Frankly, I think it has something to do with Don Draper making your grandad’s bourbon cool again, but I digress.

Some interesting stuff is popping up (or should I say OUT?) in movie theaters these days. Live 3D broadcasts are going to be all the rage. Now, I’ve written about the success of live opera performances shown in theaters before, but I thought SPORTS might really grab you by the collar this time.

We talk a lot about reaching the Hispanic market. I hope you don’t feel inundated by it. I’ve tried to pick a couple morsels here for you to home in on.

May is Celiac Awareness Month. I see that The Melting Pot Restaurants are promoting gluten-free dining this month to raise awareness. I realize it’s short notice, but maybe some of you can cook up something with last-minute advertisers!

I just love daydreaming about taking vacations that I will never be able to afford. Don’t you? I’m always looking at the trendy hot-spot photos of where the über rich are spending their days in the sun.

Do you feel creative? Are you allowed to let your creativity influence your work? Do you think your clients feel creativity is important?