Media Sales Today

There’s a new kid in Daily Deal Town and it’s known as the Inverted Deal. I think you should be aware of this trending model.

We all need a refresher now and then, right? I mean, it’s easy to forget basic principles that you learned in school even when you work in the same industry every day. So the same goes for your clients. Sometimes they just need a little reminder. Or maybe they are really green and you are laying some groundwork for their future business.

There are conflicting reports every day on the state of the travel industry – so I’m not really going pick a side on that. What I am going to tell you about is how to target travelers who ARE going somewhere – the affluent business sector. They are your pot ‘o gold at the end of the rainbow.

With baseball season in full swing, Scarborough just pitched some factoids that could help you sell more than Cracker Jacks this summer.

Let this be an early warning to you: 1 in 5 American consumers online would stop using a product or service if they were subjected to too much advertising!

Americans love pizza. It can’t be denied. But it appears as though a line is being drawn in the pie. Gourmet pizza makers are upping the anty.

In breaking news: CBS and General Mills unveil results of some extensive research demonstrating what a poor surrogate conventional demographics are for the actual consumers that marketers and agencies are trying to reach.