Friday, Sep 03, 2010

Archive for Kathy Crosett

Ad Opportunity: Urgent Care Centers – ED Alternative

Emergency departments (ED) at U.S. hospitals continue to be overwhelmed by visits from patients who could be treated elsewhere. The reliance on hospital EDs is contributing to the rising cost of healthcare and slows the response time for patients who truly need emergency service. At the same time, urgent care centers are available to serve consumers who have a health concern during times when their traditional doctor’s office may not be open.

2Sep2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Tablet Computers

It’s too soon to tell whether Apple’s iPad represents significant disruptive technology, but the new product has caused big changes in the computing industry. Earlier this summer, a consumer survey indicated that nearly half (44%) of possible netbook or notebook computer purchasers were looking to purchase an iPad instead. Consumer excitement about this category has led other hardware manufacturers to begin developing competing products. This strategy is necessary to reclaim market share because tables are eroding sales of e-readers, desktop PCs, and handheld videogames.

31Aug2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Lawn and Landscape Vendors Promote Fall Services

For much of the summer, local landscaping companies have struggled to maintain business levels. The recession has caused a revenue slowdown for many of these operators. In addition, homeowners have been cutting back on services because the hot weather has stalled the need for mowing. And if that isn’t bad enough, there’s a growing movement in some regions to get rid of lawns completely. The tough business conditions have led research firm IBISWorld to estimate a 4.7% decline in industry revenue for the year.

26Aug2010 | Kathy Crosett | 0 comments | Continued

2011 Online Ad Market Due to Increase

The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.

25Aug2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Fast Casual Restaurants to Promote Sushi

Could sushi be the next taste sensation for fast casual operators? After struggling with declining sales during the recession, more fast casual operators are looking for new menu concepts to boost sales. A recent report in Fast Casual indicates that sushi might lead the way to improved profits in this sector.

24Aug2010 | Kathy Crosett | 0 comments | Continued