http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7404 http://www.mediasalestoday.com/archives/7404#comments Tue, 07 Feb 2012 06:19:51 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7404 The average wedding costs about $26,000 and of that, over $1,000 is spent on flowers. This year's colors and styles of flowers for the bridal market have just been announced. Reps should be talking now with local florists about the 2012 wedding market and pitch their best ideas for ad campaigns.]]> http://www.mediasalestoday.com/archives/7404/feed 0 http://www.mediasalestoday.com/archives/7371 http://www.mediasalestoday.com/archives/7371#comments Thu, 02 Feb 2012 15:00:04 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7371 Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses - a behavioral pattern that has broad implications for media mix.]]> http://www.mediasalestoday.com/archives/7371/feed 0 http://www.mediasalestoday.com/archives/7361 http://www.mediasalestoday.com/archives/7361#comments Wed, 01 Feb 2012 15:00:36 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7361   Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]]]> http://www.mediasalestoday.com/archives/7361/feed 0 http://www.mediasalestoday.com/archives/7345 http://www.mediasalestoday.com/archives/7345#comments Tue, 31 Jan 2012 06:00:05 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7345 2012 may be the year of resurgence for electricity retailing. A recent survey finds that many consumers are still not aware that they can purchase electricity from a variety of providers but 88% like the idea. In states where competition exists, reps should contact marketing officials at firms doing business in their region and discuss ad campaigns.]]> http://www.mediasalestoday.com/archives/7345/feed 0 http://www.mediasalestoday.com/archives/7328 http://www.mediasalestoday.com/archives/7328#comments Thu, 26 Jan 2012 15:30:12 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7328 As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.]]> http://www.mediasalestoday.com/archives/7328/feed 0 http://www.mediasalestoday.com/archives/7320 http://www.mediasalestoday.com/archives/7320#comments Wed, 25 Jan 2012 15:00:10 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7320 Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.]]> http://www.mediasalestoday.com/archives/7320/feed 0 http://www.mediasalestoday.com/archives/7303 http://www.mediasalestoday.com/archives/7303#comments Tue, 24 Jan 2012 06:00:22 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7303 Walgreens has had a falling out with pharmacy benefits management company, Express Scripts. Up to $5.3 billion in prescription drug sales is now in play as consumers seek new pharmacies. Reps need to drop by the local drug stores in their area to discuss the latest development in the prescription drug market and propose ad campaigns to help these operators bring new clients through the door.]]> http://www.mediasalestoday.com/archives/7303/feed 0 http://www.mediasalestoday.com/archives/7280 http://www.mediasalestoday.com/archives/7280#comments Thu, 19 Jan 2012 18:43:52 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7280 The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]> http://www.mediasalestoday.com/archives/7280/feed 0 http://www.mediasalestoday.com/archives/7268 http://www.mediasalestoday.com/archives/7268#comments Wed, 18 Jan 2012 15:00:45 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7268 Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.]]> http://www.mediasalestoday.com/archives/7268/feed 0 http://www.mediasalestoday.com/archives/7248 http://www.mediasalestoday.com/archives/7248#comments Tue, 17 Jan 2012 06:00:43 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7248 At the Consumer Electronics Show last week, Nokia, along with partners, AT&T and Microsoft, announced the March 2012 rollout of Ace – a smart phone also known as Lumia 900. Industry analysts predict that the three partners will spend at least $100 million advertising this new smart phone. Reps need to check in with local retailers that carry AT&T and Microsoft products as well as smart phone sellers to discuss what’s happening in this market and to tap into some of these funds.]]> http://www.mediasalestoday.com/archives/7248/feed 0