Archive for Michelle OBrien

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Different Generations = Different Shopping Habits

Members within a generation tend to dress alike, think alike, maybe even vote alike. So it’s no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.

17Mar2010 | Michelle OBrien | 0 comments | Continued
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Really Great Presentations: How Does Yours Stack Up?

What was the last really great presentation you saw? How about the last really bad one? A great presentation makes an impression, and the presentation sharing Web site Slideshare has an annual contest to pick the world’s best. While these aren’t necessarily sales presentations, the techniques in these presentations may help you as you design your next presentation masterpiece.

10Mar2010 | Michelle OBrien | 0 comments | Continued
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The Future of Media? TV Measured in CPMs, Tablets Save Print

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.

5Mar2010 | Michelle OBrien | 0 comments | Continued
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TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads

Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.

3Mar2010 | Michelle OBrien | 0 comments | Continued

Sales Managers, AEs Biggest Challenges in Meeting 2010 Goals

Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge.
Sales Manager Challenges

Advertising account executives continue to view competition from other media in their market as their greatest challenge. [...]

24Feb2010 | Michelle OBrien | 0 comments | Continued
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