Friday, Sep 03, 2010

Archive for Michelle OBrien

Is Print Poised for a Comeback?

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

1Sep2010 | Michelle OBrien | 0 comments | Continued

New Study Shows Digital Billboards Are Safe

Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent Tantala [...]

25Aug2010 | Michelle OBrien | 0 comments | Continued

DVRs Impact U.S. Television Viewing

Estimates say more than one-third of U.S. households now have a DVR – a number that’s nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.

18Aug2010 | Michelle OBrien | 2 comments | Continued

August Media Sales Monthly Available

The August Media Sales Monthly is now available! This month includes on how consumers track local issues, the ad opportunity of credit unions, and more. This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale.

11Aug2010 | Michelle OBrien | 1 comment | Continued

Now Available for BlackBerry: “Media Sales Mobile” Smartphone App for Media Reps

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

9Aug2010 | Michelle OBrien | 1 comment | Continued