Media Sales Today

Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month’s sales tip asks if you just might be unintentionally killing a healthy account.

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

  The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]

Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don’t like the thought of targeted advertising.

Big sales to big accounts are great, but the reality is that most businesses in the U.S. are small businesses. There are millions of small businesses, which means many – or maybe all – of your prospective advertisers are small businesses.