http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6822 http://www.mediasalestoday.com/archives/6822#comments Wed, 23 Nov 2011 09:00:12 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6822 Americans increasingly consider connectivity a need versus a want, with spending on 'computer information services' and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become 'necessities,' spending on other products and services suffers.]]> http://www.mediasalestoday.com/archives/6822/feed 0 http://www.mediasalestoday.com/archives/6771 http://www.mediasalestoday.com/archives/6771#comments Wed, 16 Nov 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6771 The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.]]> http://www.mediasalestoday.com/archives/6771/feed 1 http://www.mediasalestoday.com/archives/6751 http://www.mediasalestoday.com/archives/6751#comments Fri, 11 Nov 2011 09:00:02 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6751 This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month's sales tip asks if you just might be unintentionally killing a healthy account. ]]> http://www.mediasalestoday.com/archives/6751/feed 0 http://www.mediasalestoday.com/archives/6725 http://www.mediasalestoday.com/archives/6725#comments Tue, 08 Nov 2011 09:00:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6725 While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.]]> http://www.mediasalestoday.com/archives/6725/feed 0 http://www.mediasalestoday.com/archives/6656 http://www.mediasalestoday.com/archives/6656#comments Wed, 02 Nov 2011 09:00:56 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6656   The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]]]> http://www.mediasalestoday.com/archives/6656/feed 1 http://www.mediasalestoday.com/archives/6628 http://www.mediasalestoday.com/archives/6628#comments Fri, 28 Oct 2011 09:00:33 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6628 Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don't like the thought of targeted advertising.]]> http://www.mediasalestoday.com/archives/6628/feed 0 http://www.mediasalestoday.com/archives/6579 http://www.mediasalestoday.com/archives/6579#comments Wed, 19 Oct 2011 09:00:34 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6579 Big sales to big accounts are great, but the reality is that most businesses in the U.S. are small businesses. There are millions of small businesses, which means many - or maybe all - of your prospective advertisers are small businesses.]]> http://www.mediasalestoday.com/archives/6579/feed 0 http://www.mediasalestoday.com/archives/6552 http://www.mediasalestoday.com/archives/6552#comments Wed, 12 Oct 2011 09:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6552   This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]]]> http://www.mediasalestoday.com/archives/6552/feed 2 http://www.mediasalestoday.com/archives/6458 http://www.mediasalestoday.com/archives/6458#comments Fri, 30 Sep 2011 09:00:10 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6458   Strong advertising connects with consumers, but do your clients always know the best message for their ad? At the recent Radio Show, media sales expert Paul Weyland suggested smart sales people should take control of the creative message to make their clients more successful. As a consultative sales person, it’s up to you to [...]]]> http://www.mediasalestoday.com/archives/6458/feed 0 http://www.mediasalestoday.com/archives/6434 http://www.mediasalestoday.com/archives/6434#comments Wed, 28 Sep 2011 09:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6434 New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.]]> http://www.mediasalestoday.com/archives/6434/feed 0