Media Sales Today

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

  Strong advertising connects with consumers, but do your clients always know the best message for their ad? At the recent Radio Show, media sales expert Paul Weyland suggested smart sales people should take control of the creative message to make their clients more successful. As a consultative sales person, it’s up to you to [...]

New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.

Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.

The September Media Sales Monthly video is now available! This month’s topics include the trend of consumers buying Daily Deals for gifts, the ad opportunity of casinos, and tips about contacting an unresponsive prospect.

A Wall Street Journal report this week predicts national spending on cable advertising will end the year up 12%. While questions remain about the stability of the economy overall, analysts still expect overall growth in the U.S. ad market to be 2% for the year.