Media Sales Today

Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.

While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.

Cable advertising sales managers report strong increases so far in 2011,with more than 80% saying ad revenues for the first half of this year are up over the first half of 2010, compared to 47.5% of all ad sales managers. According to the AdMall 2011 Local Advertising Sales Forecast Mid-Year Update survey, this makes cable managers the most optimistic of all the media managers.

This month’s Media Sales Monthly is now available! The August video includes the 2011 Local Ad Sales Update, information on college football fans and ways to keep the sales process going.

More data from the Local Ad Sales Forecast – Mid-Year Update shows direct mail advertising sales managers continue to be optimistic about 2011 ad revenue. Nearly one half of these managers said revenue was down for the first half of 2011 versus the first half of 2010, but more than 80% expect increases for the year.

While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.

In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.