Friday, Sep 10, 2010

+Direct_Mail

Is Print Poised for a Comeback?

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

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1Sep2010 | Michelle OBrien | 0 comments | Continued

Raid the Piggy Bank! More Spending for 2010!

Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!

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12Mar2010 | Courtney Huckabay | 0 comments | Continued

Direct Mail Trends Predicted for 2010

Direct mail companies are looking at flat revenue for 2010 with a projected total of $43.7 billion. That’s good news after the 16.8% decline the industry witnessed between 2008 and 2009. The 2009 decrease was linked to the economy and to the slow but steady shift to online marketing.

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30Dec2009 | Kathy Crosett | 1 comment | Continued

Moms Talk Shop — Holiday Shopping, That Is

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

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6Nov2009 | Courtney Huckabay | 1 comment | Continued

The Smell of Freshly Sharpened Pencils is in the Air Once Again

Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips — oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.

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