Media Sales Today

We all just assume that consumers pick up generic or store brands to save money these days. Right?
Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it’s not necessarily because people are cutting costs.

  People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]

Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?

Don’t ignore that shadow you think you see trailing you when you’re calling on your Main Street prospects. And those footsteps you keep telling yourself aren’t really there – yup, you are really hearing them. You’re not crazy. It’s not just your imagination. It’s the Google Overlords encroaching on your territory. That’s right. Watch your back.

  Big sales to big accounts are great, but the reality is that most businesses in the U.S. are small businesses. There are millions of small businesses, which means many – or maybe all – of your prospective advertisers are small businesses. Writer John Jantsch says small business owners are ‘an odd lot.’ He can [...]

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month’s sales tip asks if you just might be unintentionally killing a healthy account.