Account Service

Sales Managers, AEs Biggest Challenges in Meeting 2010 Goals

Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge.
Sales Manager Challenges

Advertising account executives continue to view competition from other media in their market as their greatest challenge. [...]

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24Feb2010 | Michelle OBrien | 0 comments | Continued
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Increased Ad Revenues Expected in Healthcare,
Political, Automotive

Looking at 2010 advertising sales revenue projections by sector, sales managers expect increased growth in healthcare, retail and restaurant. More than a third predict increased revenue from the auto industry, up more than two and a half times over 2009 expectations.

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23Feb2010 | Michelle OBrien | 0 comments | Continued
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81% of Sales Managers, 91% of AEs Predict Ad Revenue Growth for 2010

Advertising professionals – both ad sales managers and their account executives out on the streets  – are expecting positive revenue growth in 2010 as the economy and the ad market continues to recover.  Eighty-one percent of advertising sales managers and 91% of account executives expect revenue growth in 2010 versus 2009.
According to the AdMall Local [...]

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22Feb2010 | Michelle OBrien | 0 comments | Continued
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Sales Management Blind Spots

We talk a lot about sales people, and tips to help them be more successful, but what about sales managers? Hiring and managing a sales staff can be tough, but to be truly successful, sales managers need to recognize blind spots they may have. A post at SellingPower.com lists the biggest.

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17Feb2010 | Michelle OBrien | 0 comments | Continued
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Homer Knows Best — Even When it Comes to Sales

It’s tough times out there — I know, you know, we all know. We’re thinking about the state of the Union, the state of the economy, the state of unemployment, the state of the media, the state of your accounts. It never ends. So I was thinking that maybe we should focus on the State of the Simpsons for your Friday outlook on the weekend. After all, The Simpsons have been with us for 20 years, so they must be doing SOMETHING right.

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29Jan2010 | Courtney Huckabay | 1 comment | Continued