Friday, Sep 03, 2010

Account Service

Small Businesses Say Ad Budget Cuts Hurt Business

A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.

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30Jun2010 | Michelle OBrien | 1 comment | Continued

When to Say Thank You to a Client

Your mom probably taught you the importance of saying thank you – do you apply that lesson to your client relationships? It’s obvious and easy to thank a client after a sale, but business communicator Andrea Nierenberg discusses the value of being in front of clients and prospects, and lists other times to say thanks.

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25Jun2010 | Michelle OBrien | 1 comment | Continued

Do You Recognize These Frustrating Client Types?

Funny or frustrating? Brian Easter writes in iMedia Connection about five client types that he says can be funny and frustrating. He’s coming at this from the ad agency side, but every business has certain client types that pop up over and over. Chances are you run into some of these same types, especially when you’re trying to develop creative ads after the sale.

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9Jun2010 | Michelle OBrien | 0 comments | Continued

Sell the Spot EFFECTIVELY with These 3 Rules

I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.

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4Jun2010 | Courtney Huckabay | 0 comments | Continued

SMBs: Watch Out for These Online Marketing Mistakes

Interest in and use of online marketing continues to grow. According to the Ad-ology Small Business Marketing Forecast, 71 percent of small businesses surveyed plan to increase online advertising spending in 2010. Many of these businesses are new to online advertising, and may make online mistakes. In “Local Online Advertising For Dummies” (yes, there really is a Dummies book for everything), Court Cunningham lists ten local online marketing mistakes.

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