Media Sales Today

Some interesting stuff is popping up (or should I say OUT?) in movie theaters these days. Live 3D broadcasts are going to be all the rage. Now, I’ve written about the success of live opera performances shown in theaters before, but I thought SPORTS might really grab you by the collar this time.

  Would you like to be more productive during that “downtime” between appointments? AdMall recently released two mobile apps for smartphones and tablets to help busy account executives stay productive in between sales calls. According to a recent article from CNNMoney, the sales industry is one market that is growing in tablet use. As more [...]

Do you feel creative? Are you allowed to let your creativity influence your work? Do you think your clients feel creativity is important?

We all need a refresher now and then, right? I mean, it’s easy to forget basic principles that you learned in school even when you work in the same industry every day. So the same goes for your clients. Sometimes they just need a little reminder. Or maybe they are really green and you are laying some groundwork for their future business.

There are conflicting reports every day on the state of the travel industry – so I’m not really going pick a side on that. What I am going to tell you about is how to target travelers who ARE going somewhere – the affluent business sector. They are your pot ‘o gold at the end of the rainbow.

“Consumers increasingly find ads with localized creative to be more relevant.” I know, you’ve been saying this for years. Well now you have a study to back it up.

Sometimes I wonder just what people are sipping when I see them driving to work in the morning. And, no, not just because they are driving poorly and I think there must be Bailey’s in their coffee. So how can you tap into this morning ritual?