http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7409 http://www.mediasalestoday.com/archives/7409#comments Wed, 08 Feb 2012 09:00:12 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7409 Even though I see restaurants closing every week, the National Restaurant Association is predicting a jump in sales for eateries in 2012 – and a record-breaking one at that! Prepare to get your piece of the $632-billion pie!]]> http://www.mediasalestoday.com/archives/7409/feed 0 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/7350 http://www.mediasalestoday.com/archives/7350#comments Wed, 01 Feb 2012 09:00:34 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7350   People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]]]> http://www.mediasalestoday.com/archives/7350/feed 0 http://www.mediasalestoday.com/archives/7285 http://www.mediasalestoday.com/archives/7285#comments Fri, 20 Jan 2012 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7285 Do you "scan 'n scram?" Do your clients' customers scan 'n scram? Are your clients worried about scan 'n scrammers? Do you even know what I'm writing about?]]> http://www.mediasalestoday.com/archives/7285/feed 0 http://www.mediasalestoday.com/archives/7209 http://www.mediasalestoday.com/archives/7209#comments Wed, 11 Jan 2012 09:00:54 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7209 Don't ignore that shadow you think you see trailing you when you're calling on your Main Street prospects. And those footsteps you keep telling yourself aren't really there – yup, you are really hearing them. You're not crazy. It's not just your imagination. It's the Google Overlords encroaching on your territory. That's right. Watch your back.]]> http://www.mediasalestoday.com/archives/7209/feed 0 http://www.mediasalestoday.com/archives/7038 http://www.mediasalestoday.com/archives/7038#comments Thu, 29 Dec 2011 09:00:38 +0000 Faye Oney http://www.mediasalestoday.com/?p=7038   Big sales to big accounts are great, but the reality is that most businesses in the U.S. are small businesses. There are millions of small businesses, which means many – or maybe all – of your prospective advertisers are small businesses. Writer John Jantsch says small business owners are ‘an odd lot.’ He can [...]]]> http://www.mediasalestoday.com/archives/7038/feed 1 http://www.mediasalestoday.com/archives/6771 http://www.mediasalestoday.com/archives/6771#comments Wed, 16 Nov 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6771 The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.]]> http://www.mediasalestoday.com/archives/6771/feed 1 http://www.mediasalestoday.com/archives/6751 http://www.mediasalestoday.com/archives/6751#comments Fri, 11 Nov 2011 09:00:02 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6751 This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month's sales tip asks if you just might be unintentionally killing a healthy account. ]]> http://www.mediasalestoday.com/archives/6751/feed 0 http://www.mediasalestoday.com/archives/6656 http://www.mediasalestoday.com/archives/6656#comments Wed, 02 Nov 2011 09:00:56 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6656   The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]]]> http://www.mediasalestoday.com/archives/6656/feed 1 http://www.mediasalestoday.com/archives/6628 http://www.mediasalestoday.com/archives/6628#comments Fri, 28 Oct 2011 09:00:33 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6628 Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don't like the thought of targeted advertising.]]> http://www.mediasalestoday.com/archives/6628/feed 0