Media Sales Today

This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month’s sales tip asks if you just might be unintentionally killing a healthy account.

  The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]

Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don’t like the thought of targeted advertising.

Big sales to big accounts are great, but the reality is that most businesses in the U.S. are small businesses. There are millions of small businesses, which means many – or maybe all – of your prospective advertisers are small businesses.

  Strong advertising connects with consumers, but do your clients always know the best message for their ad? At the recent Radio Show, media sales expert Paul Weyland suggested smart sales people should take control of the creative message to make their clients more successful. As a consultative sales person, it’s up to you to [...]

Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.

  What’s the best way to build a relationship and up your chances of making the sale? According to Jeffrey Chaddock, financial advisor and author of Achieving WOW, it’s all about knowing the prospect and making yourself stand out from the crowd. Chaddock spoke at the recent Sales Symposium at the Ohio University Sales Centre, [...]