Thursday, March 18th, 2010

Ad Opportunity

Different Generations = Different Shopping Habits

Members within a generation tend to dress alike, think alike, maybe even vote alike. So it’s no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.

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17Mar2010 | Michelle OBrien | 0 comments | Continued

Ad Opportunity: Electric Utilities Promoting Smart Grids

Smart grids have been touted as a key component in meeting the national goals to reduce energy consumption and our carbon footprint on the environment. Utility companies in places like Boulder, CO and Miami, FL have already deployed these systems. In a smart grid system, a two way communication system exists between utilities and customers. The utility notifies customers regularly of use levels and varying costs for use at specific times of day.

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16Mar2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Credit Card Companies Targeting a New Kind of Consumer

The credit card industry has long marketed to consumers who wanted to buy now and pay later, sometimes much later, for goods and services. Over time, credit card companies hiked interest rates and fees to increase profits. But these practices resulted in restrictive legislation which went into effect in February 2010. As a result, credit card companies can no longer apply the highest interest rates to all outstanding balances and they cannot frequently shift payment due dates. The new legislation and the high rate of defaults on payments by consumers who are mired in debt are leading companies to market to the kind of consumer they long ignored – the one who pays off the card balance every month.

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9Mar2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Video Game Industry Marketing Schedule to Change

The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.

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2Mar2010 | Kathy Crosett | 0 comments | Continued

Food Fights Coming to Your Grocery Store Shelves

HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.

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