Thursday, March 11th, 2010

Ad Opportunity

Ad Opportunity: Credit Card Companies Targeting a New Kind of Consumer

The credit card industry has long marketed to consumers who wanted to buy now and pay later, sometimes much later, for goods and services. Over time, credit card companies hiked interest rates and fees to increase profits. But these practices resulted in restrictive legislation which went into effect in February 2010. As a result, credit card companies can no longer apply the highest interest rates to all outstanding balances and they cannot frequently shift payment due dates. The new legislation and the high rate of defaults on payments by consumers who are mired in debt are leading companies to market to the kind of consumer they long ignored – the one who pays off the card balance every month.

Print, Email or Share:

9Mar2010 | Kathy Crosett | 0 comments | Continued

Ad Opportunity: Video Game Industry Marketing Schedule to Change

The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.

Print, Email or Share:

2Mar2010 | Kathy Crosett | 0 comments | Continued

Food Fights Coming to Your Grocery Store Shelves

HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.

Print, Email or Share:

26Feb2010 | Courtney Huckabay | 0 comments | Continued

Ad Opportunity: Services Grow to Help Stem Surging Identity Theft

Identify theft continues to grow. In 2009, over $54 billion of fraudulent activity linked to identity theft was reported. This level represented a 12.5% rise over the 2008 level of $48 billion. At least 11.1 million consumers, or 4.8% of the population, experienced identity theft in 2009 according to the most recent report by Javelin Strategy and Research.

Print, Email or Share:

16Feb2010 | Kathy Crosett | 1 comment | Continued

Bright Lights, Big Money for the Movies

2010 is looking bright for movie theaters — with all the moola rolling in from Avatarising, er, I mean ADVERTISING! The Cinema Advertising Council reports that ZenithOptimedia and Magna are forecasting gains in cinema advertising for the year. Woohoo! The CAC’s own research finds that their members have seen increases in spending for 6 years straight — at an average of 21.5%. From 2007 to 2008, the spend went up 5.8% to $571 million.

Print, Email or Share: