Media Sales Today

Everybody’s getting a little loose lately. Liquor commercials appear to be on the rise – with broadcast networks easing up on their rules. Frankly, I think it has something to do with Don Draper making your grandad’s bourbon cool again, but I digress.

To make up for revenue shortfalls from the loss of landlines and to eke more revenue out of each subscriber, telecom and cable companies are offering consumers new ways to manage their home systems while they are at work or on vacation. These systems allow homeowners to control lights, thermostats and cameras remotely. Reps can increase sales by talking to service providers about educating consumers on the new technology through ad campaigns.

Some interesting stuff is popping up (or should I say OUT?) in movie theaters these days. Live 3D broadcasts are going to be all the rage. Now, I’ve written about the success of live opera performances shown in theaters before, but I thought SPORTS might really grab you by the collar this time.

As our culture changes, more consumers plan to update their wills to reflect new needs such as caring for aging parents, for favorite pets and for their digital assets. But many people fail to contact their attorney to make these changes. Sales reps can increase sales by reminding attorneys to promote their expertise in estate planning.

May is Celiac Awareness Month. I see that The Melting Pot Restaurants are promoting gluten-free dining this month to raise awareness. I realize it’s short notice, but maybe some of you can cook up something with last-minute advertisers!

It’s been nearly 2 years since the disaster in the Gulf of Mexico tainted the reputation of seafood from that region. To improve the image of Gulf seafood, BP has allocated $50 million for new marketing campaigns. Reps can contact the organizations handling these campaigns or discuss the efforts with local seafood markets that may want to promote their offerings of Gulf seafood.

I just love daydreaming about taking vacations that I will never be able to afford. Don’t you? I’m always looking at the trendy hot-spot photos of where the über rich are spending their days in the sun.