Media Sales Today

We all just assume that consumers pick up generic or store brands to save money these days. Right?
Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it’s not necessarily because people are cutting costs.

  People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]

2012 may be the year of resurgence for electricity retailing. A recent survey finds that many consumers are still not aware that they can purchase electricity from a variety of providers but 88% like the idea. In states where competition exists, reps should contact marketing officials at firms doing business in their region and discuss ad campaigns.

As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.

Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.

Walgreens has had a falling out with pharmacy benefits management company, Express Scripts. Up to $5.3 billion in prescription drug sales is now in play as consumers seek new pharmacies. Reps need to drop by the local drug stores in their area to discuss the latest development in the prescription drug market and propose ad campaigns to help these operators bring new clients through the door.

Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?