http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7409 http://www.mediasalestoday.com/archives/7409#comments Wed, 08 Feb 2012 09:00:12 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7409 Even though I see restaurants closing every week, the National Restaurant Association is predicting a jump in sales for eateries in 2012 – and a record-breaking one at that! Prepare to get your piece of the $632-billion pie!]]> http://www.mediasalestoday.com/archives/7409/feed 0 http://www.mediasalestoday.com/archives/7404 http://www.mediasalestoday.com/archives/7404#comments Tue, 07 Feb 2012 06:19:51 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7404 The average wedding costs about $26,000 and of that, over $1,000 is spent on flowers. This year's colors and styles of flowers for the bridal market have just been announced. Reps should be talking now with local florists about the 2012 wedding market and pitch their best ideas for ad campaigns.]]> http://www.mediasalestoday.com/archives/7404/feed 0 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/7350 http://www.mediasalestoday.com/archives/7350#comments Wed, 01 Feb 2012 09:00:34 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7350   People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]]]> http://www.mediasalestoday.com/archives/7350/feed 0 http://www.mediasalestoday.com/archives/7345 http://www.mediasalestoday.com/archives/7345#comments Tue, 31 Jan 2012 06:00:05 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7345 2012 may be the year of resurgence for electricity retailing. A recent survey finds that many consumers are still not aware that they can purchase electricity from a variety of providers but 88% like the idea. In states where competition exists, reps should contact marketing officials at firms doing business in their region and discuss ad campaigns.]]> http://www.mediasalestoday.com/archives/7345/feed 0 http://www.mediasalestoday.com/archives/7328 http://www.mediasalestoday.com/archives/7328#comments Thu, 26 Jan 2012 15:30:12 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7328 As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.]]> http://www.mediasalestoday.com/archives/7328/feed 0 http://www.mediasalestoday.com/archives/7320 http://www.mediasalestoday.com/archives/7320#comments Wed, 25 Jan 2012 15:00:10 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7320 Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.]]> http://www.mediasalestoday.com/archives/7320/feed 0 http://www.mediasalestoday.com/archives/7303 http://www.mediasalestoday.com/archives/7303#comments Tue, 24 Jan 2012 06:00:22 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7303 Walgreens has had a falling out with pharmacy benefits management company, Express Scripts. Up to $5.3 billion in prescription drug sales is now in play as consumers seek new pharmacies. Reps need to drop by the local drug stores in their area to discuss the latest development in the prescription drug market and propose ad campaigns to help these operators bring new clients through the door.]]> http://www.mediasalestoday.com/archives/7303/feed 0 http://www.mediasalestoday.com/archives/7285 http://www.mediasalestoday.com/archives/7285#comments Fri, 20 Jan 2012 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7285 Do you "scan 'n scram?" Do your clients' customers scan 'n scram? Are your clients worried about scan 'n scrammers? Do you even know what I'm writing about?]]> http://www.mediasalestoday.com/archives/7285/feed 0 http://www.mediasalestoday.com/archives/7253 http://www.mediasalestoday.com/archives/7253#comments Wed, 18 Jan 2012 09:00:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7253 I was just reading an "AdAge" article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!]]> http://www.mediasalestoday.com/archives/7253/feed 0