Media Sales Today

Earth Day, coming up on April 22, is not generally thought of as a blockbuster retailing event. But, marketers of all kinds who want to show off their green sides can generate customer loyalty, goodwill, and some revenue with the right kinds of promotions. Reps should make calls this week in order to sell advertising in time for Earth Day.

The CDC estimates that 19.3% of U.S. adults currently smoke in the U.S. and that’s a number the feds would like to see drop. As a result, they are rolling out a large ad campaign. Reps can tap into the funds by contacting agencies handling the campaign as well as connecting with state agencies and local non-profits.

Sometimes I wonder just what people are sipping when I see them driving to work in the morning. And, no, not just because they are driving poorly and I think there must be Bailey’s in their coffee. So how can you tap into this morning ritual?

Most consumers are aware of the long-running Got Milk? campaign that features celebrities with milk mustaches. MilkPEP has a few other ads coming online this season as well, especially one that promotes chocolate milk. Reps can show retailers where to find supporting promotional materials online and sell their ad space at the same time.

I’m going to pop the question: Do you have any pop-up restaurants in your area? You probably do but you’ve never heard about them! I think we should change that.

The automotive dealer service department is an important source of revenue and a touch point that can increase customer loyalty when they’re ready to buy their next vehicle. But there’s been a shift in the automotive service industry. As a result, dealers will need to change who they are targeting with their advertising.

Banks are still feeling the pain from new legislation that limits the amount of money they can charge customers for some services. In addition, some banks have withdrawn from the mortgage market. These changes in the industry have left operators looking for new product lines, especially in investments and insurance.