Ad Sales Outlook
TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads
Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.
Food Fights Coming to Your Grocery Store Shelves
HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.
Sales Managers, AEs Biggest Challenges in Meeting 2010 Goals
Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge.
Sales Manager Challenges
Advertising account executives continue to view competition from other media in their market as their greatest challenge. [...]
Increased Ad Revenues Expected in Healthcare,
Political, Automotive
Looking at 2010 advertising sales revenue projections by sector, sales managers expect increased growth in healthcare, retail and restaurant. More than a third predict increased revenue from the auto industry, up more than two and a half times over 2009 expectations.
81% of Sales Managers, 91% of AEs Predict Ad Revenue Growth for 2010
Advertising professionals – both ad sales managers and their account executives out on the streets – are expecting positive revenue growth in 2010 as the economy and the ad market continues to recover. Eighty-one percent of advertising sales managers and 91% of account executives expect revenue growth in 2010 versus 2009.
According to the AdMall Local [...]
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