Media Sales Today

Everybody’s getting a little loose lately. Liquor commercials appear to be on the rise – with broadcast networks easing up on their rules. Frankly, I think it has something to do with Don Draper making your grandad’s bourbon cool again, but I digress.

Listen up those of you selling social media! A new survey says 59% of people involved in deciding how ad dollars are spent digitally say they will increase social-media-ad spending in the next 12 months!

  My friend just got back from a surprise trip to St. Lucia and it got me thinking about sunshine and warm breezes, of course, but also about all the fabulous resorts in St. Lucia I see on Living Social and Groupon each week. I’m a total sucker for those lush photos and and take-me-away [...]

I stumbled upon some good news I want to share with you! The good ‘ole U. S. of A. is leading the way to global advertising recovery.

Don’t ignore that shadow you think you see trailing you when you’re calling on your Main Street prospects. And those footsteps you keep telling yourself aren’t really there – yup, you are really hearing them. You’re not crazy. It’s not just your imagination. It’s the Google Overlords encroaching on your territory. That’s right. Watch your back.

Just what are the kids thinking about these days? The Apple iPad. It’s at the top of the list for Santa among children ages 6-12 this year.
Nielsen says, “The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers.”

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.