Media Sales Today

Don’t ignore that shadow you think you see trailing you when you’re calling on your Main Street prospects. And those footsteps you keep telling yourself aren’t really there – yup, you are really hearing them. You’re not crazy. It’s not just your imagination. It’s the Google Overlords encroaching on your territory. That’s right. Watch your back.

Just what are the kids thinking about these days? The Apple iPad. It’s at the top of the list for Santa among children ages 6-12 this year.
Nielsen says, “The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers.”

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

Last month, I described how one interactive TV (ITV) venture, Canoe, is tackling technical challenges to roll out its offerings to cable TV operators. The overall concept, dubbed over the top (OTT) is all about displaying content over the top of traditional TV programming. New technology is now making it possible for local TV stations to enhance their revenue streams using OTT through a variety of ways. This media format could eventually reach a value of $5 billion according to Parks Associates.

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.

For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.