Friday, Sep 03, 2010

Ad Sales Outlook

2011 Online Ad Market Due to Increase

The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.

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25Aug2010 | Kathy Crosett | 0 comments | Continued

Cinema Is Where It’s At

With cinema ad revenue climbing, it’s no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.

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13Aug2010 | Courtney Huckabay | 1 comment | Continued

Sell Summertime Scripted Shows — Advertisers Want Them

Sshhhh. I’ve got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. “What?” You gasp. “I know,” I whisper back. Media buyers are reporting a small, slow shift in the paradigm.

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16Jul2010 | Courtney Huckabay | 1 comment | Continued

July Media Sales Monthly

The July Media Sales Monthly is now available! This month we feature: Small Business Ad Budgets, Alternative Health Care Ad Opportunity, Know the High School Sports Fan Customer, and What You Can and Can’t Control in Sales.

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14Jul2010 | Michelle OBrien | 1 comment | Continued

Movie Magic: Ads Pop Out (at you) and Up (in revenue)

Selling cinema advertising ain’t so bad these days. The Cinema Advertising Council claims the industry has not suffered the same losses that other media have in the past few years. President Michael Chico says, “We’ve not had one downturn since this whole economic crisis started. In 2008, we were up year-over-year. In terms of 2009, we’re up also. And in 2010, the industry is trending to budget, if not towards even more positive results.” That sounds like a challenge to me! Here are some tidbits for you to hit those numbers this year:

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