http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7209 http://www.mediasalestoday.com/archives/7209#comments Wed, 11 Jan 2012 09:00:54 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7209 Don't ignore that shadow you think you see trailing you when you're calling on your Main Street prospects. And those footsteps you keep telling yourself aren't really there – yup, you are really hearing them. You're not crazy. It's not just your imagination. It's the Google Overlords encroaching on your territory. That's right. Watch your back.]]> http://www.mediasalestoday.com/archives/7209/feed 0 http://www.mediasalestoday.com/archives/6914 http://www.mediasalestoday.com/archives/6914#comments Fri, 09 Dec 2011 09:00:26 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6914 Just what are the kids thinking about these days? The Apple iPad. It's at the top of the list for Santa among children ages 6-12 this year. Nielsen says, "The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers."]]> http://www.mediasalestoday.com/archives/6914/feed 1 http://www.mediasalestoday.com/archives/6725 http://www.mediasalestoday.com/archives/6725#comments Tue, 08 Nov 2011 09:00:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6725 While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.]]> http://www.mediasalestoday.com/archives/6725/feed 0 http://www.mediasalestoday.com/archives/6619 http://www.mediasalestoday.com/archives/6619#comments Wed, 26 Oct 2011 19:01:18 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6619 Last month, I described how one interactive TV (ITV) venture, Canoe, is tackling technical challenges to roll out its offerings to cable TV operators. The overall concept, dubbed over the top (OTT) is all about displaying content over the top of traditional TV programming. New technology is now making it possible for local TV stations to enhance their revenue streams using OTT through a variety of ways. This media format could eventually reach a value of $5 billion according to Parks Associates.]]> http://www.mediasalestoday.com/archives/6619/feed 0 http://www.mediasalestoday.com/archives/6552 http://www.mediasalestoday.com/archives/6552#comments Wed, 12 Oct 2011 09:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6552   This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]]]> http://www.mediasalestoday.com/archives/6552/feed 2 http://www.mediasalestoday.com/archives/6274 http://www.mediasalestoday.com/archives/6274#comments Wed, 21 Sep 2011 09:00:53 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6274 Radio in an increasingly digital world was one of the main topics of discussion at this year's RAB/NAB Radio Show. That's radio (referred to by some as 'terrestrial' radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today's changing media world.]]> http://www.mediasalestoday.com/archives/6274/feed 0 http://www.mediasalestoday.com/archives/6173 http://www.mediasalestoday.com/archives/6173#comments Tue, 13 Sep 2011 19:51:17 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6173 For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.]]> http://www.mediasalestoday.com/archives/6173/feed 0 http://www.mediasalestoday.com/archives/6095 http://www.mediasalestoday.com/archives/6095#comments Fri, 02 Sep 2011 09:00:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6095 A Wall Street Journal report this week predicts national spending on cable advertising will end the year up 12%. While questions remain about the stability of the economy overall, analysts still expect overall growth in the U.S. ad market to be 2% for the year.]]> http://www.mediasalestoday.com/archives/6095/feed 0 http://www.mediasalestoday.com/archives/6025 http://www.mediasalestoday.com/archives/6025#comments Fri, 26 Aug 2011 09:00:30 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6025 Forrester Research is reporting that spending on interactive marketing will increase bit by bit from now until 2016. In 2016, they predict it will encompass 35% of all advertising – which equals almost $80 billion.]]> http://www.mediasalestoday.com/archives/6025/feed 0 http://www.mediasalestoday.com/archives/6008 http://www.mediasalestoday.com/archives/6008#comments Wed, 24 Aug 2011 09:00:41 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6008 While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.]]> http://www.mediasalestoday.com/archives/6008/feed 0