http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Sep 2010 06:01:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/3461 http://www.mediasalestoday.com/archives/3461#comments Wed, 25 Aug 2010 12:05:44 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=3461 The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.]]> http://www.mediasalestoday.com/archives/3461/feed 0 http://www.mediasalestoday.com/archives/3395 http://www.mediasalestoday.com/archives/3395#comments Fri, 13 Aug 2010 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3395 With cinema ad revenue climbing, it's no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.]]> http://www.mediasalestoday.com/archives/3395/feed 1 http://www.mediasalestoday.com/archives/3198 http://www.mediasalestoday.com/archives/3198#comments Fri, 16 Jul 2010 09:00:53 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3198 Sshhhh. I've got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. "What?" You gasp. "I know," I whisper back. Media buyers are reporting a small, slow shift in the paradigm.]]> http://www.mediasalestoday.com/archives/3198/feed 1 http://www.mediasalestoday.com/archives/3179 http://www.mediasalestoday.com/archives/3179#comments Wed, 14 Jul 2010 08:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3179 The July Media Sales Monthly is now available! This month we feature: Small Business Ad Budgets, Alternative Health Care Ad Opportunity, Know the High School Sports Fan Customer, and What You Can and Can't Control in Sales. ]]> http://www.mediasalestoday.com/archives/3179/feed 1 http://www.mediasalestoday.com/archives/3087 http://www.mediasalestoday.com/archives/3087#comments Fri, 02 Jul 2010 09:00:39 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3087 Selling cinema advertising ain't so bad these days. The Cinema Advertising Council claims the industry has not suffered the same losses that other media have in the past few years. President Michael Chico says, "We’ve not had one downturn since this whole economic crisis started. In 2008, we were up year-over-year. In terms of 2009, we’re up also. And in 2010, the industry is trending to budget, if not towards even more positive results." That sounds like a challenge to me! Here are some tidbits for you to hit those numbers this year:]]> http://www.mediasalestoday.com/archives/3087/feed 0 http://www.mediasalestoday.com/archives/3073 http://www.mediasalestoday.com/archives/3073#comments Wed, 30 Jun 2010 08:00:34 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3073 A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results. ]]> http://www.mediasalestoday.com/archives/3073/feed 1 http://www.mediasalestoday.com/archives/3005 http://www.mediasalestoday.com/archives/3005#comments Fri, 18 Jun 2010 09:00:10 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3005 It looks like broadcast advertising is making a comeback -- as indicated by early commitments. Advertising Age estimates that advertisers have ponied up between $8.1 and $8.7 billion among the 5 networks. The spending is a gain from last year, and the amount of time bought increased from 2009.]]> http://www.mediasalestoday.com/archives/3005/feed 1 http://www.mediasalestoday.com/archives/2791 http://www.mediasalestoday.com/archives/2791#comments Fri, 07 May 2010 09:00:29 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2791 BrightRoll just surveyed ad execs and media buyers about their thoughts, successes and experiences with online video advertising and I thought you'd benefit from those results -- especially because 94% plan to spend more on the medium in 2010.]]> http://www.mediasalestoday.com/archives/2791/feed 0 http://www.mediasalestoday.com/archives/2585 http://www.mediasalestoday.com/archives/2585#comments Fri, 09 Apr 2010 09:00:03 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2585 It looks like small businesses are spending more online these days, and they're investing more in video for their Web sites than ever before. According to a WebVisible report, the average small business owner spent 111% more in the 4th quarter of 2009, which turns out to be $2149 per advertiser on search marketing.]]> http://www.mediasalestoday.com/archives/2585/feed 0 http://www.mediasalestoday.com/archives/2510 http://www.mediasalestoday.com/archives/2510#comments Fri, 26 Mar 2010 09:00:15 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2510 I know I've written about the growing opportunities in Hispanic marketing before, but I really want you and your clients to get ahead of the curve on this! Two new surveys just came out with some great tidbits you can use to pitch. The Census really is spurring much discussion and you need to be part of it.]]> http://www.mediasalestoday.com/archives/2510/feed 1