Ad Sales Outlook
July Media Sales Monthly
The July Media Sales Monthly is now available! This month we feature: Small Business Ad Budgets, Alternative Health Care Ad Opportunity, Know the High School Sports Fan Customer, and What You Can and Can’t Control in Sales.
Movie Magic: Ads Pop Out (at you) and Up (in revenue)
Selling cinema advertising ain’t so bad these days. The Cinema Advertising Council claims the industry has not suffered the same losses that other media have in the past few years. President Michael Chico says, “We’ve not had one downturn since this whole economic crisis started. In 2008, we were up year-over-year. In terms of 2009, we’re up also. And in 2010, the industry is trending to budget, if not towards even more positive results.” That sounds like a challenge to me! Here are some tidbits for you to hit those numbers this year:
Small Businesses Say Ad Budget Cuts Hurt Business
A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.
Advertisers Gobbling Up Broadcast Spots Again
It looks like broadcast advertising is making a comeback — as indicated by early commitments. Advertising Age estimates that advertisers have ponied up between $8.1 and $8.7 billion among the 5 networks. The spending is a gain from last year, and the amount of time bought increased from 2009.
Media Buyers Want YOU to Know This
BrightRoll just surveyed ad execs and media buyers about their thoughts, successes and experiences with online video advertising and I thought you’d benefit from those results — especially because 94% plan to spend more on the medium in 2010.
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