Media Sales Today

Direct-to-consumer advertising could be changing its tune. Gregory Aston blogs that DTC advertising has ebbed and flowed through the decades, but that it’s about to flow back over to print – at least until the FDA writes the rules on digital.

The March 2011 Media Sales Monthly video includes information on optimistic CMOs, ways for your advertisers to reach golf fans, and sales advice about the four ‘flavors’ of no. Check it out today!

Check out the February Media Sales Monthly: Data from the 2011 Local Ad Sales Forecast and the frustrations small business owners have about buying advertising. Five quick minutes full of information designed specifically for media sales pros.

The ad market is back in a big way. This good news comes from the just released Highlights and Insights report issued by CMO Survey in conjunction with Duke’s Fuqua School of Business and the American Marketing Association. The report contains keen insights about big company marketing plans for the next 12 months – by sector and by business type.

Other than local and national economic conditions, sales managers cite staff issues as their greatest challenge in meeting 2011 sales goals, while account executives say local competition is their number one hurdle.

Advertising sales managers and account executives expect increased ad revenues this year from several categories, according to the 2011 Local Ad Sales Forecast. Sectors with projected growth include health care, retail, automotive and restaurant. With mid-term elections over, most expect decreased revenue from government/political advertising.

As the new year begins, signs point to an improving economy and ad sales forecasts are looking up. According to the 2011 Local Ad Sales Forecast advertising sales managers and account executives also have a positive outlook, with both groups predicting ad revenue growth this year.