Media Sales Today

I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!

In case you missed it, here’s the 2012 List of Banished Words.
“What is this?” you ask? Ah, little grasshopper, let me make you aware of Lake Superior State University’s 36-year tradition of tossing out the year’s popular vernacular garbage.

Car sales were up in a big way at the end of 2011 and that could be due to you! Did any of these brands advertise with you?

Last week, I highlighted a study that discussed the difficulty retailers face when marketing to ‘mission’ shoppers. While there may be more mission shoppers in stores these days, all is not lost. New research shows that out-of-store and in-store marketing campaigns can work together to sway shopper behavior, especially when the merchant takes the type of shopper trip into account.

Listen up, radioheads. I just read a great blog about targeting moms with your radio ads and I want to share Marie Bailey’s thoughts with you.

  Well, the Google Overlords are one step closer to ruling the world and creating their society of devoted marketing minions now. With Google’s new Our Mobile Planet website (pretty sure the original web name was Our Google Planet but they realized it just might be too obvious), dedicated to research on mobile marketing for [...]

There are some brand-new guidelines for marketing and advertising alcohol that I thought you’d want know. The Distilled Spirits Council of the United States just revised its stance across social networking sites and other digital communications platforms.
Most importantly, “the DISCUS Code says alcohol advertising and marketing should be placed in media only where at least 71.6% of the audience is reasonably expected to be of the legal purchase age,” the MediaPost article relays.