Media-Negative
DVRs Impact U.S. Television Viewing
Estimates say more than one-third of U.S. households now have a DVR – a number that’s nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.
CMO Marketing Outlook: Increased Budgets, Increased Emphasis on Digital
Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.
Automotive Boosts Revised Revenue Forecasts for Most Media
Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.
Raid the Piggy Bank! More Spending for 2010!
Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!
The Future of Media? TV Measured in CPMs, Tablets Save Print
The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.
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