http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6933 http://www.mediasalestoday.com/archives/6933#comments Fri, 09 Dec 2011 15:26:57 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6933 The worst of the recession may be behind us, but the shakeout in the traditional retail industry is expected to last through 2012. Several thousand stores are predicted to close up shop across this country. This change will impact media companies who are competing to capture retailer advertising budgets.]]> http://www.mediasalestoday.com/archives/6933/feed 0 http://www.mediasalestoday.com/archives/6291 http://www.mediasalestoday.com/archives/6291#comments Wed, 21 Sep 2011 15:00:13 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6291 In the world of newspaper circulars, several interested parties must work together to make the format a success: The retailers offering deals, the newspaper publisher that prints and distributes circulars to its readers, and the shoppers who redeem coupons. This system has been working well for decades but that may be about to change. The revenue that newspapers receive from their Sunday inserts could be about to take a big hit.]]> http://www.mediasalestoday.com/archives/6291/feed 1 http://www.mediasalestoday.com/archives/5850 http://www.mediasalestoday.com/archives/5850#comments Fri, 05 Aug 2011 09:00:31 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5850 While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.]]> http://www.mediasalestoday.com/archives/5850/feed 1 http://www.mediasalestoday.com/archives/5736 http://www.mediasalestoday.com/archives/5736#comments Wed, 27 Jul 2011 09:00:42 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5736   As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]]]> http://www.mediasalestoday.com/archives/5736/feed 0 http://www.mediasalestoday.com/archives/5582 http://www.mediasalestoday.com/archives/5582#comments Wed, 22 Jun 2011 09:00:46 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5582 Just released numbers show that for first quarter 2011 the overall U.S. ad economy grew 4.4 percent. While that is a slower pace than in previous quarters, it's still good news. See the first quarter numbers by media type. ]]> http://www.mediasalestoday.com/archives/5582/feed 1 http://www.mediasalestoday.com/archives/5424 http://www.mediasalestoday.com/archives/5424#comments Fri, 27 May 2011 09:00:40 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5424 Since DVRs first entered the market, advertisers feared the end of television advertising with consumers fast forwarding their way through ad after ad. A recent media study shows the DVR may not be the ad-killer the industry feared, but other distractions such as the smartphone are a real threat.]]> http://www.mediasalestoday.com/archives/5424/feed 2 http://www.mediasalestoday.com/archives/5160 http://www.mediasalestoday.com/archives/5160#comments Fri, 22 Apr 2011 09:00:47 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5160 Well, I'll start with the positives – people ARE absorbing the news, even more than before. It's just the medium that people are using to get their news that's changed. Yup, you guessed it – more people get their news online. Big shocker.]]> http://www.mediasalestoday.com/archives/5160/feed 0 http://www.mediasalestoday.com/archives/4273 http://www.mediasalestoday.com/archives/4273#comments Wed, 22 Dec 2010 08:00:29 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4273 According to a new eMarketer report, 2010 will mark the first time that advertisers will spend more money for online advertising than for newspaper advertising.]]> http://www.mediasalestoday.com/archives/4273/feed 1 http://www.mediasalestoday.com/archives/3640 http://www.mediasalestoday.com/archives/3640#comments Fri, 24 Sep 2010 09:00:26 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3640 Local ad spending will continue to struggle, but local online advertising will get a bigger piece of the cake in the future. A study from BIA/Kelsey forecasts growth of 2.1% in overall local ad spending by the end of the year – which comes out to $133.3 billion.]]> http://www.mediasalestoday.com/archives/3640/feed 1 http://www.mediasalestoday.com/archives/3351 http://www.mediasalestoday.com/archives/3351#comments Wed, 18 Aug 2010 08:06:54 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3351 Estimates say more than one-third of U.S. households now have a DVR - a number that's nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.]]> http://www.mediasalestoday.com/archives/3351/feed 2