http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Fri, 10 Sep 2010 09:00:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/3351 http://www.mediasalestoday.com/archives/3351#comments Wed, 18 Aug 2010 08:06:54 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3351 Estimates say more than one-third of U.S. households now have a DVR - a number that's nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.]]> http://www.mediasalestoday.com/archives/3351/feed 2 http://www.mediasalestoday.com/archives/2707 http://www.mediasalestoday.com/archives/2707#comments Wed, 28 Apr 2010 08:00:27 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2707 Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council's annual Marketing Outlook study, and once again plans for online marketing are on the rise.]]> http://www.mediasalestoday.com/archives/2707/feed 1 http://www.mediasalestoday.com/archives/2543 http://www.mediasalestoday.com/archives/2543#comments Fri, 02 Apr 2010 08:00:52 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2543 Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.]]> http://www.mediasalestoday.com/archives/2543/feed 1 http://www.mediasalestoday.com/archives/2443 http://www.mediasalestoday.com/archives/2443#comments Fri, 12 Mar 2010 09:06:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2443 Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney's going to digital media!]]> http://www.mediasalestoday.com/archives/2443/feed 0 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0 http://www.mediasalestoday.com/archives/2406 http://www.mediasalestoday.com/archives/2406#comments Wed, 03 Mar 2010 08:00:37 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2406 Despite increased belief in the future of 30-second television ads, advertisers question TV's effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don't want to pay extra for that ability.]]> http://www.mediasalestoday.com/archives/2406/feed 0 http://www.mediasalestoday.com/archives/2153 http://www.mediasalestoday.com/archives/2153#comments Fri, 15 Jan 2010 09:20:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2153 I want to share some of Jose Villa's thoughts on Hispanic marketing trends for 2011. That's right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.]]> http://www.mediasalestoday.com/archives/2153/feed 1 http://www.mediasalestoday.com/archives/1880 http://www.mediasalestoday.com/archives/1880#comments Fri, 20 Nov 2009 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1880 It looks like the pharmaceutical industry is still spending ad dollars inside magazines -- at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.]]> http://www.mediasalestoday.com/archives/1880/feed 0 http://www.mediasalestoday.com/archives/1574 http://www.mediasalestoday.com/archives/1574#comments Wed, 30 Sep 2009 08:00:34 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1574 Break out the party hats and horns! Cable TV ad spending was up 1.5% through the first six months of 2009. Nielsen numbers through the first quarter showed cable ad spending was down 2.7%, which means second quarter showed a marked improvement.]]> http://www.mediasalestoday.com/archives/1574/feed 0 http://www.mediasalestoday.com/archives/1524 http://www.mediasalestoday.com/archives/1524#comments Fri, 11 Sep 2009 09:00:12 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1524 Amid small-town gossip, rumor mills in motion and nosy nay-sayers, the dust swirled and then cleared for a new media measurement team to ride its horse into town yesterday. The new kid in town is the Coalition for Innovative Media Measurement -- and this kid's posse includes 14 of the most-wanted broadcast networks, media buyers and advertisers. Ad Town is in a tizzy and I was wondering how you feel about it.]]> http://www.mediasalestoday.com/archives/1524/feed 0