Media Sales Today

According to a new eMarketer report, 2010 will mark the first time that advertisers will spend more money for online advertising than for newspaper advertising.

Local ad spending will continue to struggle, but local online advertising will get a bigger piece of the cake in the future. A study from BIA/Kelsey forecasts growth of 2.1% in overall local ad spending by the end of the year – which comes out to $133.3 billion.

Estimates say more than one-third of U.S. households now have a DVR – a number that’s nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.

Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.