Media Sales Today

  As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]

Local ad spending will continue to struggle, but local online advertising will get a bigger piece of the cake in the future. A study from BIA/Kelsey forecasts growth of 2.1% in overall local ad spending by the end of the year – which comes out to $133.3 billion.

Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!

Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

Amid small-town gossip, rumor mills in motion and nosy nay-sayers, the dust swirled and then cleared for a new media measurement team to ride its horse into town yesterday. The new kid in town is the Coalition for Innovative Media Measurement — and this kid’s posse includes 14 of the most-wanted broadcast networks, media buyers and advertisers. Ad Town is in a tizzy and I was wondering how you feel about it.

While we’ve seen bad numbers across the board for 2009, many are hopeful a recovery is starting. The Television Bureau of Advertising is predicting better numbers for spot TV in 2010.