Media-Positive
Raid the Piggy Bank! More Spending for 2010!
Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!
The Future of Media? TV Measured in CPMs, Tablets Save Print
The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.
TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads
Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.
Food Fights Coming to Your Grocery Store Shelves
HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.
Bright Lights, Big Money for the Movies
2010 is looking bright for movie theaters — with all the moola rolling in from Avatarising, er, I mean ADVERTISING! The Cinema Advertising Council reports that ZenithOptimedia and Magna are forecasting gains in cinema advertising for the year. Woohoo! The CAC’s own research finds that their members have seen increases in spending for 6 years straight — at an average of 21.5%. From 2007 to 2008, the spend went up 5.8% to $571 million.
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