Media Sales Today

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.

  Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]

The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.

Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.

I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!

Despite the hype about how U.S. consumers are getting all of their news online or via their smartphones, there’s one category of newspapers that is attracting plenty of attention. A significant percentage of consumers regularly read their community newspapers, in print. And this behavior means that marketers can reach a unique audience by advertising in these newspapers.

Thumbing through the weekly circular is a time-honored tradition for many grocery shoppers. Over the past decade, marketers have made numerous attempts to interest shoppers in digital versions of the circular but the printed copies remain popular. New technology and strategies may converge in the near future to shift consumer attention away from one of their favorite forms of advertising.