http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7280 http://www.mediasalestoday.com/archives/7280#comments Thu, 19 Jan 2012 18:43:52 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7280 The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]> http://www.mediasalestoday.com/archives/7280/feed 0 http://www.mediasalestoday.com/archives/5891 http://www.mediasalestoday.com/archives/5891#comments Wed, 10 Aug 2011 09:00:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5891 More data from the Local Ad Sales Forecast - Mid-Year Update shows direct mail advertising sales managers continue to be optimistic about 2011 ad revenue. Nearly one half of these managers said revenue was down for the first half of 2011 versus the first half of 2010, but more than 80% expect increases for the year.]]> http://www.mediasalestoday.com/archives/5891/feed 1 http://www.mediasalestoday.com/archives/3509 http://www.mediasalestoday.com/archives/3509#comments Wed, 01 Sep 2010 08:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3509 Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the 'era of iPads and Apps.' In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.]]> http://www.mediasalestoday.com/archives/3509/feed 0 http://www.mediasalestoday.com/archives/2443 http://www.mediasalestoday.com/archives/2443#comments Fri, 12 Mar 2010 09:06:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2443 Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney's going to digital media!]]> http://www.mediasalestoday.com/archives/2443/feed 0 http://www.mediasalestoday.com/archives/2088 http://www.mediasalestoday.com/archives/2088#comments Wed, 30 Dec 2009 17:39:54 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2088 Direct mail companies are looking at flat revenue for 2010 with a projected total of $43.7 billion. That’s good news after the 16.8% decline the industry witnessed between 2008 and 2009. The 2009 decrease was linked to the economy and to the slow but steady shift to online marketing.]]> http://www.mediasalestoday.com/archives/2088/feed 2 http://www.mediasalestoday.com/archives/1811 http://www.mediasalestoday.com/archives/1811#comments Fri, 06 Nov 2009 09:40:11 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1811 Ssshhhhhhh, I got top-secret, confidential access to Mom's, er I mean, Santa Claus' Master List for the holiday season! If you're super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you've been naughty -- woops, there I go again -- NICE this year. According to the Marketing to Moms Coalition's "Moms Holiday Spending Trends 2009 Report," the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients -- moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.]]> http://www.mediasalestoday.com/archives/1811/feed 1 http://www.mediasalestoday.com/archives/1399 http://www.mediasalestoday.com/archives/1399#comments Fri, 14 Aug 2009 09:00:49 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1399 Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips -- oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.]]> http://www.mediasalestoday.com/archives/1399/feed 1 http://www.mediasalestoday.com/archives/1132 http://www.mediasalestoday.com/archives/1132#comments Fri, 19 Jun 2009 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1132 Some marketing myth-busting found in ARF's batch of studies that you can use to close those clients stuck in the dark ages.]]> http://www.mediasalestoday.com/archives/1132/feed 1 http://www.mediasalestoday.com/archives/1059 http://www.mediasalestoday.com/archives/1059#comments Fri, 05 Jun 2009 09:00:40 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1059 Will it tell us what we all want to know? Is it what we're all dreading? Should we all pack up our desks and look for new careers? Shake this Magic 8 Ball of a survey and your future looks bright! With multiple studies and surveys covering various countries and thousands of respondents, the project that the Advertising Research Foundation commissioned in December should be your Advertising Bible for the next decade. In collaboration with the Wharton School, "The Future of Advertising Project" produced 21 papers that will be published later this month in the Journal of Advertising.]]> http://www.mediasalestoday.com/archives/1059/feed 0 http://www.mediasalestoday.com/archives/843 http://www.mediasalestoday.com/archives/843#comments Fri, 24 Apr 2009 09:00:33 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=843 Brandon Evans recently blogged about how Millennials make buying decisions. Because he's considered an expert on this age group, I thought you might be interested in his thoughts on how to sell your clients on targeting these media-savvy youth. Evans breaks it down to five key characteristics, but I feel his No. 5 should be your No. 1.]]> http://www.mediasalestoday.com/archives/843/feed 0