http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7371 http://www.mediasalestoday.com/archives/7371#comments Thu, 02 Feb 2012 15:00:04 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7371 Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses - a behavioral pattern that has broad implications for media mix.]]> http://www.mediasalestoday.com/archives/7371/feed 0 http://www.mediasalestoday.com/archives/7361 http://www.mediasalestoday.com/archives/7361#comments Wed, 01 Feb 2012 15:00:36 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7361   Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]]]> http://www.mediasalestoday.com/archives/7361/feed 0 http://www.mediasalestoday.com/archives/7280 http://www.mediasalestoday.com/archives/7280#comments Thu, 19 Jan 2012 18:43:52 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7280 The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]> http://www.mediasalestoday.com/archives/7280/feed 0 http://www.mediasalestoday.com/archives/7268 http://www.mediasalestoday.com/archives/7268#comments Wed, 18 Jan 2012 15:00:45 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7268 Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.]]> http://www.mediasalestoday.com/archives/7268/feed 0 http://www.mediasalestoday.com/archives/7253 http://www.mediasalestoday.com/archives/7253#comments Wed, 18 Jan 2012 09:00:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7253 I was just reading an "AdAge" article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!]]> http://www.mediasalestoday.com/archives/7253/feed 0 http://www.mediasalestoday.com/archives/7197 http://www.mediasalestoday.com/archives/7197#comments Thu, 05 Jan 2012 20:02:21 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7197 Despite the hype about how U.S. consumers are getting all of their news online or via their smartphones, there’s one category of newspapers that is attracting plenty of attention. A significant percentage of consumers regularly read their community newspapers, in print. And this behavior means that marketers can reach a unique audience by advertising in these newspapers.]]> http://www.mediasalestoday.com/archives/7197/feed 0 http://www.mediasalestoday.com/archives/7109 http://www.mediasalestoday.com/archives/7109#comments Fri, 23 Dec 2011 15:00:28 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7109 Thumbing through the weekly circular is a time-honored tradition for many grocery shoppers. Over the past decade, marketers have made numerous attempts to interest shoppers in digital versions of the circular but the printed copies remain popular. New technology and strategies may converge in the near future to shift consumer attention away from one of their favorite forms of advertising.]]> http://www.mediasalestoday.com/archives/7109/feed 0 http://www.mediasalestoday.com/archives/7121 http://www.mediasalestoday.com/archives/7121#comments Fri, 23 Dec 2011 09:00:47 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7121 If you're like me, you're always thinking about food. Are you wondering what to eat sell for the new year? Of course you are! And here are some ideas from "SmartBlog on Restaurants."]]> http://www.mediasalestoday.com/archives/7121/feed 0 http://www.mediasalestoday.com/archives/7090 http://www.mediasalestoday.com/archives/7090#comments Wed, 21 Dec 2011 15:39:51 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7090 The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year.]]> http://www.mediasalestoday.com/archives/7090/feed 0 http://www.mediasalestoday.com/archives/7084 http://www.mediasalestoday.com/archives/7084#comments Wed, 21 Dec 2011 09:00:13 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7084 I thought I'd change things up today and talk about sports. I'm feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here's some sports festivus for the rest of us.]]> http://www.mediasalestoday.com/archives/7084/feed 1