Media Sales Today

Comic book store operators know they are facing a tough economic situation. But comic book publishers are ready to help their retailers revive the industry. In the past year, a major industry publisher, DC Entertainment, has been reworking its image, its platforms and its future. Reps should stop by their local comic book stores to discuss the revamped product line from DC Entertainment and new advertising plans to help these retailers expand their audience.

Most industry experts agree that legacy media companies, especially those that deliver news to consumers, are finding it difficult to transition ad revenue streams from traditional to digital platforms. Researchers point to 2 key problems news organizations are wrestling with as disintermediation in the marketplace continues – a loss of advertisers that used to promote their products and services in old media and a failure to effectively use new technology.

As political candidates and political action committees (PACs) begin to fire up their advertising machines, they’ll want to know where voters are likely to be getting their information on the upcoming election. Voters are turning to a variety of media formats to educate themselves on the issues. One important finding of a new study by the Pew Research Center for the People & the Press contains some surprising information about these sources.

Marketing to affluent consumers used to mean targeting them with ads in upscale print publications. But this audience has largely moved online. And when their numbers are measured, as Ipsos Mendelsohn has recently done, affluents comprise a sizeable and attractive target, so marketers are likely to change their strategy.

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.

  Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]

I thought I’d change things up today and talk about sports. I’m feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here’s some sports festivus for the rest of us.