Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.
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Billboards Gaining New Popularity with Online Merchants
Friday, Nov 25, 2011
Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.
Out-Of-Home Format to Attract More Advertisers
Friday, Sep 9, 2011
With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of-home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.
More Consumers Responding Favorably to Place-Based Digital Ads
Friday, Aug 12, 2011
Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports market interest in place-based digital ads. Over half of consumers say they are noticing these ads.
Digital Out-of-Home Spending Up, Dollars Move from TV
Wednesday, Jul 27, 2011
As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]
U.S. Ad Spending Forecast: Spending to Rise…Slowly
Wednesday, Apr 13, 2011
The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.
Opera at the Movies: Sell Them on the Silver Screen this Year
Friday, Jan 14, 2011
There are so many improvements being made in the world of cinema these days that marketers should be chomping at the bit to advertise on the silver screen this year. Some might think it’s more of a circus of gimmicks, but if those clever ruses are filling theater seats, then there are just more eyeballs viewing your ad space.










Thursday, May 17, 2012
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