Friday, March 12th, 2010

+Out-of-Home

Bright Lights, Big Money for the Movies

2010 is looking bright for movie theaters — with all the moola rolling in from Avatarising, er, I mean ADVERTISING! The Cinema Advertising Council reports that ZenithOptimedia and Magna are forecasting gains in cinema advertising for the year. Woohoo! The CAC’s own research finds that their members have seen increases in spending for 6 years straight — at an average of 21.5%. From 2007 to 2008, the spend went up 5.8% to $571 million.

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12Feb2010 | Courtney Huckabay | 0 comments | Continued

Digital Signage in 2010

We’ve heard lots of positive response lately to new digital billboards and other digital out-of-home advertising, and apparently advertisers love DOOH too. According to industry expert Keith Kelsen in Media Buyer Planner, the digital signage industry grew 25% in 2009 – when almost all other other media saw declines.

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22Jan2010 | Michelle OBrien | 1 comment | Continued

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

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15Jan2010 | Courtney Huckabay | 1 comment | Continued

The Mall is Where it’s at — Again

EYE Corp. reports that advertisers are making their way back to malls this year, hoping it’s cool to be seen there now. Several categories have increased spending significantly in the second half of the year.

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4Dec2009 | Courtney Huckabay | 1 comment | Continued

Outlook Good for Digital OOH; +13% Through 2013 Projected

Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ’skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.

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