Media Sales Today

Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.

Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.

With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of-home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.

Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports market interest in place-based digital ads. Over half of consumers say they are noticing these ads.

  As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]

The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.

There are so many improvements being made in the world of cinema these days that marketers should be chomping at the bit to advertise on the silver screen this year. Some might think it’s more of a circus of gimmicks, but if those clever ruses are filling theater seats, then there are just more eyeballs viewing your ad space.